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COB 300D- Test 3 questions well answered to pass
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COB 300D- Test 3 questions well answered to pass
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COB 300D- Test 3Convenience products - correct answer ✔✔types of products you buy most often, consume daily/
weekly
they have broad availability
-Toothpaste/hygiene
Shopping products - correct answer ✔✔Things bought less regularly than convenience products.
buy once or twice a year/ every few years
have higher margins
-Phones/Clothes
Specialty products - correct answer ✔✔things that you dream of buying
nice cars/watches
Unsought products - correct answer ✔✔things you buy out of necessity but you don't really want to buy
thesaurus/ car first aid kit
raw materials - correct answer ✔✔materials that come in their natural form
Manufactured materials - correct answer ✔✔processed raw materials
Component parts - correct answer ✔✔Create finished products that are part of other finished products
seats in a car, stereo, windshield
Capital equipment - correct answer ✔✔Machines directly impacting a companies output
MRO supplies - correct answer ✔✔Machines used to maintain or repair a companies products
, a golf course using a machine to maintain their green
Accessories - correct answer ✔✔Products that have nothing to do with your output
Continuous innovation - correct answer ✔✔requires no new learning by consumers
cherry coke
discontinous innovation - correct answer ✔✔requires new learning and consumption patterns by
consumers
tesla/autonomous cars
Dynamically continuous innovation - correct answer ✔✔disrupts consumer's normal routine but does
not require totally new learning
electric toothbrush
SKU - correct answer ✔✔Stock Keeping Unit = unique identification number that defines an item for
ordering or inventory purposes.
Screening and evaluation - correct answer ✔✔stage in the new product process where the company
finds out is there a need for the product
Business analytics - correct answer ✔✔Stage in the new product process where a company finds out if
the product is profitable
Development stage - correct answer ✔✔stage in the new product process where the company alpha and
beta tests a sample
idea generation - correct answer ✔✔the systematic search for new product ideas
new-product strategy development - correct answer ✔✔the stage of the new-product process that
defines the role for a new product in terms of the firm's overall objectives
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