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COB 300D-Exam 2 questions well answered graded A+ passed
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COB 300D-Exam 2 questions well answered graded A+ passed
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COB 300D-Exam 2Direct marketing channel - correct answer ✔✔company sells directly to consumers
Retailer Channel - correct answer ✔✔Producer --> Retailers --> Consumers
-Car manufacturers
Wholesaler Channel - correct answer ✔✔Producer --> Wholesalers --> Retailers --> Consumers
-Need to pay more retailer slotting fees to get more self space
Agent retail channel - correct answer ✔✔Producer ---> Agent ---> wholesaler ---> retailer ---> Consumer
-Diamond Companies
Selective distribution - correct answer ✔✔A few companies can sell the product
-Rolex
Exclusive distribution - correct answer ✔✔only one retailer sells the firms products
-Car dealers
-Machine dealer
Prevents competition
Intensive distribution - correct answer ✔✔stocking the product in as many outlets as possible
-Paper towels
independent retailer - correct answer ✔✔a retailer owned by a single person or partnership and not
operated as part of a larger retail institution
-Boutique
-Mom & Pop
, Specialty Retailers - correct answer ✔✔emphasize narrow and deep assortments
-downtown shops
Contractual Systems - correct answer ✔✔franchises
-15-20% of merchandise in determined by store owner
Self-service - correct answer ✔✔-vending machines, red-box, gas station
Limited Service - correct answer ✔✔Reactive service, only help when asked
-Walmart
Full service - correct answer ✔✔Proactive service & post-sale services
-Bloomingdales
Stores vary in the ______ and _______ of their merchandise lines - correct answer ✔✔Breadth and
depth
Premium Retailers - correct answer ✔✔focused on customer and brand orientation
Emergent Retailers - correct answer ✔✔-React quickly to price changes
-cost and sales orientation
-99cent stores, car dealership, furniture sales
Hybrid retailers - correct answer ✔✔-trying to be a little bit of everything
-Big-box retailers
Coupons - correct answer ✔✔- goal is to increase demand
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