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MFT: MBA QUESTIONS WITH 100% CORRECT ANSWERS | ESTUDY LATEST, ALL ANSWERED
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MFT: MBA QUESTIONS WITH 100% CORRECT ANSWERS | ESTUDY LATEST, ALL ANSWERED
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ESTUDYMFT: MBA QUESTIONS WITH 100% CORRECT ANSWERS |
ESTUDY LATEST, ALL ANSWERED
**1. What is the focal point of all marketing activities?**
- A) Products
- B) Services
- C) Customers
- D) Promotion
**✔✔ - Answer: C) Customers**
---
**2. The marketing mix is known by what other name?**
- A) The four Ps
- B) The four Cs
- C) The four Rs
- D) The four Ms
**✔✔ - Answer: A) The four Ps**
---
**3. Goods, services, or ideas offered in exchange with customers are part of which category of the
marketing mix?**
- A) Product
- B) Place
- C) Promotion
- D) Price
**✔✔ - Answer: A) Product**
---
**4. Making the product available to customers in the right quantities and locations when they want it
defines which marketing mix variable?**
- A) Price
- B) Product
- C) Place
- D) Promotion
,ESTUDY
**✔✔ - Answer: C) Place**
---
**5. Advertising is a tool used under which category of the marketing mix?**
- A) Product
- B) Price
- C) Promotion
- D) Place
**✔✔ - Answer: C) Promotion**
---
**6. Studying and evaluating external forces in marketing is a function of which two factors?**
- A) Strengths and weaknesses
- B) Opportunities and threats
- C) Products and prices
- D) Customers and competitors
**✔✔ - Answer: B) Opportunities and threats**
---
**7. Which forces are typically evaluated when analyzing the marketing environment?**
- A) Political, legal, economic, sociocultural, and technological
- B) Products, prices, promotion, and place
- C) Competitors, customers, suppliers, and partners
- D) Sales, revenue, cost, and profit
**✔✔ - Answer: A) Political, legal, economic, sociocultural, and technological**
---
**8. What is the first step in a market research project?**
- A) Data collection
- B) Problem definition
- C) Analysis
- D) Report generation
, ESTUDY
**✔✔ - Answer: B) Problem definition**
---
**9. A fancy term for "observation" in market research is called what?**
- A) Surveying
- B) Ethnography
- C) Experimentation
- D) Testing
**✔✔ - Answer: B) Ethnography**
---
**10. What must exist for a market to be present?**
- A) Need or desire for the product, ability to afford it, and willingness to purchase
- B) Advertising, promotions, and price discounts
- C) Strong competitors and product availability
- D) Online presence and social media advertising
**✔✔ - Answer: A) Need or desire for the product, ability to afford it, and willingness to purchase**
---
**11. The three basic market segmentation strategies are undifferentiated, concentrated, and what?**
- A) Specialized
- B) Differentiated
- C) Customized
- D) Targeted
**✔✔ - Answer: B) Differentiated**
---
**12. Henry Ford’s market segmentation approach with the Model T used the ___ strategy, while Alfred
P. Sloan’s strategy with GM used the ___ approach.**
- A) Concentrated; customized
- B) Differentiated; undifferentiated
- C) Undifferentiated; differentiated
- D) Specialized; concentrated
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