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5sem-Business Research Method Full Module
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5sem-Business Research Method Full Module
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9/13/24, 9:13 5sem-Business Research Method FullAM Module
Juraz-Enhance Your Commerce Skills With
Us BUSINESS RESEARCH METHODS
(B.COM) MODULE I
BUSINESS RESEARCH
Research
Research simply refers to in-depth study about a
particular topic by using scientific methods.
Business research
It refers to systematic collection and analysis of data
with the purpose of finding answers to the problem
faced by the management.
Features of business research
1.It is systematic and objective.
2.It has a clear objective.
3.It is multidisciplinary.
4.It determine profitability of the business.
5.It is flexible in nature.
6.It is most often demand driven.
Importance/Significance/Benefits of business research
1.Information for economic planning.
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AM Module
2.It helps to solve operational and planning problems.
3.It helps in business decision making.
4.It helps in demand forecasting.
5.It helps in formulating government policies.
6.It helps in decision making of large business.
7.It helps in SWOT analysis.
8.It helps in growth and expansion of business.
Types of research
1.Basic research
Basic research is a type of research which is
undertaken out of intellectual curiosity or
inquisitiveness. It is also known as pure research,
fundamental research.
Features of basic research
1.It is related with principles, laws or rules.
2.The aim is to attainment of knowledge and truth.
3. It try to find out cause and effect relationship of a
social phenomenon.
4.It is problem oriented.
5.It is original type of research.
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Objectives/Features of exploratory research
1.To generate new ideas.
2.To make an exact formulation of the problem.
3.To clarify concepts.
4.To determine the feasibility of the study.
5.To increase researchers familiarity with problem.
Exploratory research methods
Experience survey
Secondary data analysis
Case study
Pilot
study
Focus
group
4.Descriptive research
It refers to the methods that describes the characteristics
of the variable under study. It is also known as
statistical research.
5.Experimental research
It is a scientific investigation conducted by using two
sets of variables. It is also called casual research.
6.Diagnostic research
It is a type of research conducted to identify the
cause of a problem .
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