Forces for Internationalization
~~> Globalization - tendency of firms to expand sales, manufacturing,
and ownership to new markets in other countries
-modern communication technology
-air travel
-corporate globalism
Pros and Cons of gobalization
~~> Pros:
-productivity grows
-livi...
✓ ~~> Cultures in which words convey primary meaning
-nonverbal messages are secondary
-the terms of the deal are more important than building a business
relationship
Hofstede's dimensions
✓ ~~> -long-term vs. short-term orientation
-uncertainty avoidance
-masculinity vs. femininity
-individualism vs. collectivism
-power distance
long-term vs. short-term orientation
✓ ~~> addresses whether cultures are oriented to the present and seek
immediate gratification or to the future and defer gratification
uncertainty avoidance
✓ ~~> the degree to which people in a country are uncomfortable with
unstructured, ambiguous, unpredictable situations
masculinity vs. femininity
Master01 | September, 2024/2025 | Latest update
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