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Implementation Role in Strategic Planning - Answer This role answers the question:
How will the event achieve organizational goals? How do we a achieve the defined
event goals to meet organizational performance expectations?
Strategic Plan - Answer A long range call to action for a company or organisation.
Elements of Strategic Planning - Answer Discovery, Analysis, Planning
Discovery Element - Answer Know the organization - purpose of event,
internal assessment, and business environment.
Analysis Element - Answer Collect data on past events.
Planning Element - Answer Develop the strategic plan.
SMART - Answer Specific, Measurable, Attainable, Relevant, Time-based
Strategic Meetings Management - Answer Developing and applying an organized
system of policies, procedures, and tools that enable an organization to reduce costs,
leverage overall spending, and provide optimum service levels related to meetings.
,SMMP - Answer Strategic Meetings Management Plan
Strategic Meetings Management Plan - Answer An ongoing activity, developed as
resources allow, over time. Incorporates fundamental concepts accepted as good
practice: business strategy and planning; organization and execution; and trust
and transparency.
SMARTER - Answer Specific, Measurable, Attainable, Relevant, Time-based, Ethical,
Recorded
Mission Statement - Answer Defines the purpose of the organization. Generally
unchanged over time.
Goals - Answer Broad and general; they are expected to be achieved over a long-
term horizon. Used to achieve the mission.
Objectives - Answer Specific and narrow; used to achieve a goal. Tie directly
to evaluation measures.
M > G > O - Answer Mission > Goals > Objectives
Internal Feasibility Factors - Answer History, financial feasibility, event's role in org's
finances and strategy, availability of human resources, commitment,
marketing/brand considerations.
Financial Feasibility - Answer Internal Feasibility Factor in which a planner conducts
a cost and revenue analysis using best and worst case scenarios.
, External Feasibility Factors - Answer Audience, industry, economic content,
internal/external risks, economic/social impacts on hosting communities,
applicable legislation or regulatory requirements.
Industry - Answer External Feasibility Factor in which a planner researches what similar
orgs are doing successfully, what needs aren't being met with other meetings, and
what trends are appearing in the industry.
Economic Context - Answer External Feasibility Factor in which a planner analyizes
whether or not budget cuts may affect internal or external revenue sources.
Financial Summary - Answer Answers how the event will be funded, the financial goal,
the event budget, how the event will respond to financial shortfalls, which currency
will be used, and how the event will address cash flow.
Requirements for Events (10) - Answer Financial, human, marketing and public
relations, technology, logistical, event-specific, legal or regulatory, evaluation,
sustainability, safety and security
Key Performance Indicators (KPIs) - Answer Quantifiable measurement of critical success
factors for an organization used to measure how effectively Giants and objectives are
being met.
KPIs - Answer Key Performance Indicators
Difficult or time consuming questions should be placed at the end of a survey. True
or false? - Answer True