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FM330 FINAL REVIEW Exam| Questions Solved with Verified Correct Answers | Latest Update
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FM330 FINAL REVIEW Exam| QuestionsSolved with Verified Correct Answers |
Latest Update 2024-2025
The _______ ________ curve shows the unit demand at a starting point at different
markdowns - ANSWER ticket price
The _______ ______ shows the distribution of desire for an items across multiple price
points - ANSWER demand curve
The first insight measurement _______________ compares value scores of invest,
neutral, and e - ANSWER directionality
___________ ___________ is based on all respondents, unfiltered, and unweighted to
give an overall sense of appeal - ANSWER sentiment percentage
The ___________ ___________ curve allows you to explore scenarios based on various
prices and also shows demand percentages - ANSWER ticket price
A _________ ________ are items you've sold recently and are similar to the test items
in an insight - ANSWER reference items
, All insights in an insight require certain information EXCEPT ___________ __________ -
ANSWER approximate cost
What is the max number of test items in an insight? - ANSWER 15
All item prices should be within _______ to _______ of each other - ANSWER 1x to 1.5x
The number of ________ __________ should be limited to ______ to ______ to limit
fatigue of respondents - ANSWER survey questions, 5-7
___________ is NOT an option for survey questions - ANSWER True/False
You can change the game design and it is called _________ vs _________ - ANSWER
default vs customization
the __________ __________ contains headline text, overlay color, and ton - ANSWER
landing page
Which results cause you to maintain buy depth and potentially reduce? -
ANSWER MEDIUM value score, HIGH/LOW positive sentiment
Test for multiple variables should ___________ of object - ANSWER SHOULD NOT
insight pricing and __________ __________ planning help set your promo strategy and
initial sell-through percent/clearance strategy - ANSWER markdown cadence
the _________ is a characteristic of an item used to better understand results (color,
material, hem, length, etc.) - ANSWER attribute
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