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CAPSIM STUDY GUIDE EXAM
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CAPSIM STUDY GUIDE EXAMWhich five market segments are there?
also, what is a market niche? - ANSWER 1. Conventional
2. Low-Grade
3. Luxurious
4. Achievement
5. Dimensions
- A collection of clients with comparable buying issues
What is depicted on the perceptual map? - ANSWER how a product is positioned
within the various segments.
On the map, where do all five parts lie? - ANSWER - Lower left = section
- Performance is next to the low segment on the upper right.
- typical in the middle
bottom left corresponds to size
- Bottom right: upper class
,What is the role of a segment manager? - ANSWER: Check the products that are
joining and departing a segment, their potential for profit, capacity, and
distribution system relative to rivals.
How do the market segments in the first round and the ones in the last round differ
from one another? - ANSWER The first and eighth year's fine cuts overlap;
- there is only rough overlap.
How far apart are the recommended prices at low and high levels? - ANSWER:
Ten dollars
The purchasing procedure is divided into two stages for customers: the rough cut
and the fine cut.
Which two elements are taken into account during the client purchasing process's
rough and fine cuts? PRIMARY ANSWER: Cost and dependability
- The rough cut makes no allowance for age.
Which specific trend in the sector your business operates in may be clearly seen? -
ANSWER Products get progressively smaller.
For instance, Apple iPhones are becoming increasingly slim.
What is the reliability of the product measured at? - ANSWER The anticipated
lifespan of a product
The acronym for reliability is MTBF, or Mean Time Between Failure.
,This gauges size, market share, and dependability.
- expressed in hours per day.
- 0.30 cents is the MTBF per 1,000 hours.
- How wide is the MTBF range for each segment? - range of 5,000 hours.
Products lose roughly ___20__% of their customer survey score if their MTBF
1,000 hours is less than the segment's recommendation.
Changing the MTBF has no effect on the perceived age.
What change in production costs will come about as a result of increasing a
product's reliability? Increased cost of materials
Which four factors go into a purchase? - ANSWER Cost
Age
MTBF
Placement (size, pfmn)
- These purchasing criteria are valued differently by each group.
Which two purchasing criteria don't change over time? Age of Answer
Dependability
, Which buying criteria do Low Tech clients prioritize, and in what order? -
ANSWER 1. Cost
2. Age
3. Positioning (size and pfm).
4. Dependability
44. Which characteristics, in order of significance, are most significant to HIGH
END clients that you are marketing to? - ANSWER 1. Placement (size and pfm)
2. Age
3. MTBF = dependability
4. Cost (which matters by around 9%)
For high-end clients, what matters most? - ANSWER placement.
Alternatively, (pfmn, size) = placement.
- High-end consumers look for cutting-edge devices that are large and have
superior performance.
Because big and high end are adjacent to each other on the map, the purchasing
criterion for both are the same.
When it comes to low-end customers, what matters most?
(Top left section) - ANSWER inexpensive... Their importance of low pricing is
53%, which is considerable.
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