GOOGLE ADS DISPLAY CERTIFICATION TEST QUESTIONS WITH REVISED AND UPDATED ANSWERS
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GOOGLE ADS DISPLAY CERTIFICATION
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GOOGLE ADS DISPLAY CERTIFICATION
GOOGLE ADS DISPLAY CERTIFICATION TEST QUESTIONS WITH REVISED AND UPDATED ANSWERS
What is Standard Display Campaign? - Answer-you can manually select your targeting, bidding, and ad formats
Standard Display Campaign: Targeting - Answer-When building your first Display campaign, there are thre...
GOOGLE ADS DISPLAY CERTIFICATION
TEST QUESTIONS WITH REVISED AND
UPDATED ANSWERS
What is Standard Display Campaign? - Answer-you can manually select your targeting,
bidding, and ad formats
Standard Display Campaign: Targeting - Answer-When building your first Display
campaign, there are three marketing objectives you'll be able to choose from:
Build awareness: Increase how well people know your brand.
Influence consideration: Encourage people to explore your products or services.
Drive action: Get sales or leads by motivating people to take action.
Standard Display Campaign: Bidding - Answer-It's important to choose a bid strategy
that reflects your marketing objectives. There are four main bid strategies you'll be able
to choose from when you use Smart Bidding:
Enhanced CPC: Automatically adjusts your manual bid up or down based on each
click's likelihood to result in a conversion
Maximize Conversions: Drive as much conversion volume as possible within your
budget
Target CPA: Automatically sets bids to help you increase conversions while reaching
your average cost-per-acquisition goal
Target ROAS: Automatically sets bids to help get as much conversion value as possible
at the target return on ad spend you set
Standard Display Campaign: Ad Formats - Answer-There are two main types of ad
formats you can leverage for your Display campaign:
Responsive Display ads: Greater efficiency and scale
Uploaded ads (Image & AMPHTML): Greater control
Display Targeting - Answer-use targeting to direct your campaign's ads to the people
you want to reach most. Simply choose the targeting option that aligns to your
campaign goal and Google Display ads will work to get your ad in front of the right
people, in the right place, at the right time.
, Note: If you choose to use the marketing objectives option on a Display campaign,
Google Display ads will guide you to the targeting options designed to work best with
your goal
Build Awareness: Demographic Targeting - Answer-enables you to show ads to users
based on a combination of declared inferred data. you can target based on age, gender,
and parental status
Build Awareness: Affinity Audiences - Answer-you can reach TV-like audiences based
on a holistic picture of their lifestyles, interests, and passions. choose from over 100
segments based on online behavior. Google's best in class algorithm distinguishes
these users that are truly passionate about a topic rather than those interested
Build Awareness: Custom Affinity Audiences - Answer-create your own to allow you to
define and target custom-made audiences, giving you substantive reach against niche
groups of users
Influence Consideration: In-Market Audiences - Answer-Reach potential customers
while they're actively browsing, researching, or comparing the types of products you sell
and are close to a conversion. Connect with those most interested in what you have to
offer, using precise segments that classify users based on their demonstrated in-market
behavior and purchase intent
Influence Consideration: Custom Intent Audiences - Answer-If you want to create a
tailored audience that isn't covered in one of our In-Market audience segments, Custom
Intent is for you! Define and reach people that have the intent to purchase, updated in
real-time. Simply enter keywords or URLs that best represent your audience or choose
from one of our auto-created audiences
Influence Consideration: Similar Audiences - Answer-Similar Audiences finds users that
are similar to an original remarketing list or other uploaded compatible list. It finds users
that are similar in profile based on their recent browsing and interests around different
topics
Drive Action: Remarketing - Answer-Remarketing lets you show ads to the people who
demonstrated their interest in what you offer with their visit to your website or app. It's
how you reconnect with great prospects as they browse the millions of websites and
apps available on the network.
Drive Action: Standard Remarketing - Answer-Show ads to your past visitors as they
browse network websites and use network apps. Communicate with people who've
previously visited key pages on your website across screens, giving you a powerful new
way to match the right user with the right message
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