GOOGLE ADS CERTIFICATIONS REVIEW TEST QUESTIONS WITH ALL CORRECT ANSWERS – UPDATED!!
6 views 0 purchase
Course
GOOGLE ADS CERTIFICATIONS
Institution
GOOGLE ADS CERTIFICATIONS
GOOGLE ADS CERTIFICATIONS REVIEW TEST QUESTIONS WITH ALL CORRECT ANSWERS – UPDATED!!
Measuring Other Conversion Actions - Answer-App installs, downloads, in-app actions, store visit conversions
Google Ads vs. Google Analytics vs. Tag Manager - Answer-Differentiating advertising, tracking, and...
GOOGLE ADS CERTIFICATIONS
REVIEW TEST QUESTIONS WITH ALL
CORRECT ANSWERS – UPDATED!!
Measuring Other Conversion Actions - Answer-App installs, downloads, in-app actions,
store visit conversions
Google Ads vs. Google Analytics vs. Tag Manager - Answer-Differentiating advertising,
tracking, and tag management platforms
Attribution Models - Answer-First click, last click, equal attribution, and holistic
measurement strategy
Marketing Mix Model (MMM) - Answer-Analyzes marketing impact on brand sales,
useful for offline media channels
Experiments - Answer-A/B and Incrementality experiments to measure marketing
impact
Cross-Channel Attribution - Answer-Fairly sharing credit for customer engagement
among various partners
Customer Lifetime Value - Answer-Extends ROI horizon by evaluating the value of
acquired customers
Brand Lift - Answer-Measures the direct impact of YouTube ads on consumer
perceptions and behaviors
Conversion Lift - Answer-Measures conversions and actions directly driven by audience
viewing ads
Evaluating Campaign Performance - Answer-Segmenting consumer journey and
optimizing based on data
Explore Optimization - Answer-Mixed media and channel optimization for improved
performance
Cost per Conversion - Answer-Average cost of each conversion, calculated by total cost
divided by conversions
Discrepancy Google Ad Conversion vs. Offline Source Sign-ups - Answer-Reporting
differences based on click time or conversion time
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Perfectscorer. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $13.79. You're not tied to anything after your purchase.