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WVIT 343 FINAL EXAM QUESTIONS WITH COMPLETE SOLUTIONS!!
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WVIT 343 FINAL EXAM QUESTIONS WITH COMPLETE SOLUTIONS!!
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WVIT 343 FINAL EXAMQUESTIONS WITH
COMPLETE
SOLUTIONS!!
WVIT 343
Evatee 9/16/24 WVIT 343
, WVIT 343 FINAL EXAM QUESTIONS WITH
COMPLETE SOLUTIONS!!
how does the textbook differentiate a consumer from a customer in the
context of marketing Answer - consumer uses the product, customer just buys
the product from business
Steps of Marketing Planning Process Answer - 1. Corporate mission 2.
Corporate Strategy 3. Marketing Strategy 4. Marketing Mix 5. Marketing Plan
Implementation
whats true about with respect to the marketplace for wine Answer -
government regulations impact the market offerings
order the consumer decision making process Answer - 1. Need Recognition 2.
information searching 3. identification and evaporation 4. purchase decision 5.
post purchase behavior
influencer marketing is based on which buying behavior? Answer - groups and
social networks
Most of marketing is in the want fulfilling business not the need fulfilling
business, why? Answer - a want specifies how a need is fulfilled, and most
marketing wants to influence the specific how
Constellations Brand "Genome Project" explored the wine drinking market
based on which aspect of consumer behavior? Answer - feeling about
shopping for wine
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