MEJO 490 final UPDATED Actual Exam Questions and CORRECT Answers
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Course
MEJO 490
Institution
MEJO 490
MEJO 490 final UPDATED Actual Exam
Questions and CORRECT Answers
How has the digital age made PR much more important? What is the distinction between paid
and earned media? Why? - CORRECT ANSWER- Digital has made the flow of
information almost instantly. This means that PR is more important ...
MEJO 490 final UPDATED Actual Exam
Questions and CORRECT Answers
How has the digital age made PR much more important? What is the distinction between paid
and earned media? Why? - CORRECT ANSWER- ✔✔Digital has made the flow of
information almost instantly. This means that PR is more important bc you can gain or lose a
reputation in a click.
-Paid media = advertising
-The brand has complete control over the product
-Guaranteed placement
-Earned media = PR
-Filtered through a third party
-Builds trust with the consumer
How much does Ken Auletta say free spec pitches cost the advertising industry annually? -
CORRECT ANSWER- ✔✔$400 million in free employee hours
How does Ken Auletta characterize clients' feelings and behaviors these days? What about
agency execs? - CORRECT ANSWER- ✔✔-"Clients are wary, often maintaining more of an
arms-length relationship with their agencies. And many agency executives are dispirited."
-Advertisers feel they have been misrepresented by the report as crooks.
Technology allows for a more ______ between _______ with less need for _________. -
CORRECT ANSWER- ✔✔Technology allows for a more direct relationship between buyers
and sellers with less need for intermediaries (agencies).
What companies currently lead in the race to dominate AI? And why? - CORRECT
ANSWER- ✔✔Google, Facebook, Amazon, IBM, Oracle, Apple, Salesforce.com- they all
have deep pockets
According to Marty Neumeier who decides which brands live and which brands die? -
CORRECT ANSWER- ✔✔Customers
Because of an over-abundance of brands, customers have to search for any differentiators
between companies
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