Exam (elaborations)
MDSE 2350 Final Exam ACTUAL Questions and Answers (2024 / 2025) (Verified Answers)
- Course
- Institution
MDSE 2350 Final Exam ACTUAL Questions and Answers (2024 / 2025) (Verified Answers)
[Show more]
Content preview
MDSE 2350: Final Exam__________ is the product numbers that identify individual products for inventory purposes by
style, color and size. - ANS-SKU: stock-keeping unit
__________ replaces one item which has sold out or is about to sell out with a different item
that has similar characteristics in terms of purpose, look and price; it is used quite frequently by
Zara. - ANS-attribute replenishment
______________ refers to developing fit standards, material specifications and construction
specifications. - ANS-technical planning
"Core competencies" refers to which of the following? - ANS-The business functions that a
company is best able to execute--what they do best
"Line Development" is a part of the apparel product development process; it is the second step
and does which of the following? - ANS-translating line concepts into groups of garments to be
delivered
A basic business function that sets advertising and promotional objectives, sales goals, gathers
data relative to target customers is called _________________. - ANS-Marketing
A brand is a distinctive name or label that identifies the product or vendor - ANS-True
A brand portfolio that is obvious to the consumer; for example, Gap Inc.'s Banana Republic, Old
Navy and Gap is known as a _______________. - ANS-brand umbrella
A collaborative supply chain (two-way flow of information) has both negatives and positives.
One of the positives is quick replenishment. Two other positives include: - ANS-better price,
more agility in responding to opportunities
A distinctive name or logo used to identify products or services is called a ________________ -
ANS-Brand
A fashion cycle is the rate that a style or trend is adopted by the consumer. - ANS-False
A final forecast includes a visual and a written portion as well as information and inspiration. -
ANS-true
A firm's overall collection of garments that will be offered for sale in a specific season is called
the ______________ - ANS-Seasonal line
, A forecaster only uses artistic and inspirational senses to develop a forecast prediction. -
ANS-false
A good way to understand how colors have changed, is to research past color palettes and
compare them. - ANS-true
A presentation may be unified by the background, layout and font. - ANS-true
A relatively new field of consumer and market research that uses brain imaging and
measurement technology to study how consumers assess, deliberate and choose in a variety of
contexts is called: - ANS-neuromarketing
A representative group of consumers who are questioned together, usually in person, through
informal conversations or through organized debates, to gather opinions about products,
services, prices or marketing techniques is called _______. - ANS-focus group
A valid forecast must be backed up with research and all sources used must be listed in a
bibliography. - ANS-true
An actionable forecast must be plausible and detailed enough to support executive decisions on
design and assortment planning. - ANS-true
An example of vertical integration is: - ANS-Hanes Brands buying a textile mill.
An exclusive collection of products designed by a branded product developer or designer for a
particular retailer, reflecting the partnership between them for a specified length of time" is the
definition of ________________. - ANS-co-branding
Another tool used by the forecaster and product developer to validate trends is comparison
shopping. - ANS-True
Benchmark brands are those competitors whose goods, services and processes are the best
performing in the business. - ANS-True
Color forecasting begins a year before a selling season. - ANS-false
Design Elements - ANS-Line
Silhouette
Shape
Details
Color
Texture
Pattern
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller ACTUALSTUDY. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $7.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
75619 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now
