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Final Exam: MEJO 137 Questions and CORRECT Answers 2024/2025
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Final Exam: MEJO 137 Questions and CORRECT Answers 2024/2025
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Final Exam: MEJO 137Art Director
employee in fee of overseeing the creative course of the commercial
Project Manager
Manage the output on venture
Copywriter
writers of the marketing campaign
Copyeditor
edit the whole thing the copywriters write, have a tendency to be freelancers
Strategist
examine the market, observe the opposition, and are professionals inside the target market
Account Services
preserve paintings flowing into the agency, by using setting up top relationships with customers
and constantly overseeing the innovative department's work - in addition they work with
customers to define possibilities, set budgets, set timelines, and gift paintings to the client.
User enjoy
targets to make sure the audience contributors experience on the brand new website, social
media channels, with the banner advert, inside the weblog, with the app, etc. Are
person-pleasant and green. They help to mixture technology and innovative thoughts.
Strategist and account teams
acquire and organize all research approximately the consumer, the patron's audience, and the
product
Creative Brief
, A document used by creative professionals and companies to develop creative deliverables:
visual design, reproduction, marketing, internet sites, and so on. The report is commonly
developed via the requestor and permitted via the creative group of designers, writers, and
project managers.
Elements within a creative short
Situation
Objective
Who
Current mind/feelings
Aim thoughts
Measure achievement
Traditional vs Modern Creative Briefs
Traditional briefs relied greater on emblems, tag-strains, and products. Now human beings
appearance extra to tech, social media
Purpose of Creative Brief
A map that publications its target audience - the innovative group - on how to great reach the
campaign's stated dreams. Outline motive of assignment, client wishes, patron insights for
organisation personnel.
Who makes use of the creative quick?
Creative group
Who makes the creative short?
Account manager in close contact with the client. (Strategy and account group)
What does SMIT suggest?
"Single Most Important Thing" — it is the important thing message in the advert which you're
looking to talk.
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