social psychology
-:- the scientific study of how people's thoughts, feelings, and behaviors
are influenced by other people
as scientists, social psychologists have two tasks
-:- describe (observe) & explain (theories)
the scientific method
-:- - observation
- generate hypotheses about w...
✓ -:- the variable that is measured because you think it is affected by
("dependent on") the experimental conditions; the effect of the
independent variable
key features of an experiment
✓ -:- control, random assignment, experimental realism
control
✓ -:- - experiments can take place in a setting where the researcher can
control many potential third variables
- can make sure that the experimental setting is exactly the same for every participant, so
that the only thing that differs is the manipulation (IV)
random assignment
✓ -:- - participants are put into conditions through randomization
- each person has an equal chance of being in any condition
- any third variables not controlled in the experiment are equally distributed across
conditions
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