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MIS 276 Chapter 6 Quiz Questions and Answers 2024
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MIS 276 Chapter 6 Quiz
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MIS 276 Chapter 6 QuizAll of the following are online communications that are used to support the evaluation of
alternatives stage of the consumer decision process except:
A. social networks.
B. search engines.
C. online catalogs.
D. targeted banner ads. - answerD. targeted banner ads.
In modeling online consumer behavior, the concept of "consumer skills" refers to the:
A. knowledge consumers have about how to conduct online transactions.
B. product evaluation skills of the consumer.
C. communication skills of the consumer.
D. education level of the consumer. - answerA. knowledge consumers have about how
to conduct online transactions.
A Web beacon is:
A. a cookie that carries a virus.
B. a tiny graphics file embedded in an e-mail or Web page.
C. an executable cookie.
D. an automated applet for performing Web searches. - answerB. a tiny graphics file
embedded in an e-mail or Web page.
Recency refers to the:
A. percentage of existing customers who continue to buy on a regular basis.
B. percentage of customers who do not return during the next year after an initial
purchase.
C. average number of days elapsed between customer visits
D. percentage of customers who return to the site within a year to make additional
purchases. - answerC. average number of days elapsed between customer visits
Which of the following breaks a big data problem down into subproblems by distributing
the data across thousands of inexpensive computer processing nodes for recombination
into smaller, easier to analyze, data sets.
A. SQL
B. data warehouse
C. profiling
D. Hadoop - answerD. Hadoop
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