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MIS 301 Exam 2 With Questions And 100% ALL SURE ANSWERS
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MIS 301 Exam 2 With Questions And 100% ALL SURE ANSWERS
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JACKLINEMIS 301 Exam 2 With Questions And 100% ALL SURE ANSWERS
Terms in this set (71)
Advergames online mini games created for longer term, immersive brands engagement
the number of users who clicked an ad divided by the number of time the ad was delivered
Click-through rate (CTR) (impression)
-measures the percentage of people who clicked on an ad to arrive at a destination-site
Content adjacency problems a situation where ads appear alongside text the advertiser would like to avoid
Contextual advertising advertising based on a Web site's content- has limitations
pairing internet surfers w/ advertiser & taking a cut along the way
Matchmaking
-Google's ONE trick
The value of a firm calculated by multiplying its share price by the number of shares
Market capitalization (market cap)
-firm value= (share price) X (# of shares)
wireless local-area networking devices
-typically connect to an antenna-equipped base station or hotspot, which is then connected to
the Internet
Wi-Fi
-use standards known as IEEE 802.11
-various version of this standard (e.g., b, g, n) may operate in different frequency bands and have
MIS 301 Exam 2 access ranges
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Organic or natural search Search engine results returned and ranked according to relevance
PageRank Algorithm developed by Google co-founder Larry Page to rank Web sites
Search engine optimization (SEO) process of improving a page's organic search results
-spamdexing/link farming
Link fraud -process of creating a series of bogus Web sites, all linking back to the pages one is trying to
increase pg. results in organic search
Software that traverses available Web links in an attempt to perform a given task
Spiders, Web crawlers, software robots
-used by search engines to discover documents for indexing and retrieval
cache temporary storage space used to speed computing tasks
list of all public, named servers on network
Domain name service (DNS) listings
-every online firm provides it
massive network of computer servers running software to coordinate their collective use
Server farm -provide the infrastructure backbone to SaaS and hardware cloud efforts, & many large-scale
Internet services
Fault-tolerant Capable of continuing operation even if a component fails
Impression Each time an ad is served to a user for viewing
Search engine marketing (SEM) The practice of designing, running and optimizing search engine ad campaigns
Keyword advertising Advertisements that are targeted based on a user's query
Pay-per-click (PPC) advertisers don't pay unless someone clicks on their ad
Cost-per-click (CPC) maximum amount of money an advertiser is willing to pay for each click on their ad
Landing page Web page displayed when a user clicks on an advertisement
Identifying a user's physical location (sometimes called geolocation) for the purpose of
Geotargeting
delivering tailored ads or other content
A value used to identify a device that is connected to the Internet
IP address
MIS 301 Exam 2 -usually expressed as four numbers (from 0 to 255), separated by periods
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