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GOOGLE ADS SEARCH EXAM NEWEST 2024 EXAM TEST BANK COMPLETE QUESTIONS AND CORRECT DETAILED ANSWERS (VERIFIED ANSWERS) ALREADY GRADED A+ • $7.09
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4 benefits of automated bidding - machine learning, time saved, auction time bidding,
depth of signals used and cross analysis
/.5 step process to create a text ad: - - Sign into desired google ads accounts
- In page menu on left of screen, select ads and extensions
- Chose the + button and then select text ad
- Enter headlines, URLs, and descriptions
- Ensure it meets google ads editorial guidelines and press save
/.5 targeting options for dynamic search ads - - landing pages from standard ad groups
- categories
- URL contains
- URL is
- page feeds
/.A single responsive search ad can have up to how many headlines? - 15
/.Ad extensions assist users with what? - relevant information and information based on
their moment
/.Ad extensions can increase user engagement by doing what 3 things? - addressing
user device, intent, and location
/.Advantages of performance planner - leverages machine learning for forecasting and
forecasting is powered by billions of google searches conducted every week
/.automated billing uses what? - machine learning
/.Benefits of responsive search ads - more relevance and greater flexibility
/.broad match - shows ads if a keyword (or any variations like misspellings, synonyms,
or related searches) are included in a user's search terms.
/.broad match modifier - (adding +) prompts your ads to appear only if the keyword or its
close variations are in any part of the search terms.
, /.Callout extensions - Short, specific snippets of text that highlight value-adding
attributes - 25 characters (ex. "free returns")
/.Conversion rate effects your ad rank. T or F? - False
/.creating a more helpful and clean landing page will do what? - increase ad rank
/.Customer match - upload your own data into google ads and reach custom segments
across devices
/.Detailed demographics reach people based on: - the likelihood of their marital status,
education, parenting stage, and homeownership
/.Everyday, how many searches are performed using google search? - 3.5 billion
/.Exact match - keyword type that targets specifically those exact words
/.exact match - To use exact match, place brackets around the keywords. This way,
your ads will only show if the search means the same thing as your keyword. It may
include close variations of your keyword, like misspellings, plurals, and synonyms
/.Factors that determine quality score: - - Expected click through rate
- Ad relevance
- Ad landing page experience
/.formula for ad rank on search network - Maximum Cost Per Click (MCPC) x Quality
Score (QS)
/.Google ads gives you control over your budget. T or F? - True
/.Google ads is built on what three things? - relevance, control, and results
/.how are optimization scores ordered on google ads recommendation page? - by most
impactful
/.How does Google Ads generate responsive search ads? - mixes and matches
headlines and description lines that have been provided
/.How many ads per ad group? - 3-5 (also at least 3 extensions)
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