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MNM2615 Assignment 3 PORTFOLIO (VERIFIED ANSWERS) Semester 2 2024
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  • Marketing in Africa (MNM2615)
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  • University Of South Africa

Find study guide for MNM2615 Assignment 3 PORTFOLIO (VERIFIED ANSWERS) Semester % satisfaction guarantee Section 1: Background of SME/SMME Provide a summary on the background of your chosen SME/SMME. In the background, provide information on the products or services the SME/SMME offers, where it i...

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  • September 17, 2024
  • 40
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

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  • mnm2615

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  • University of South Africa
  • Marketing in Africa (MNM2615)
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MNM2615 Assignment 3 PORTFOLIO (VERIFIED ANSWERS) Semester 2 2024



MNM2615 Assignment 3
PORTFOLIO (VERIFIED ANSWERS)
Semester 2 2024




UNISA

,MNM2615 Assignment 3 PORTFOLIO (VERIFIED ANSWERS) Semester 2 2024

INTRODUCTION



This portfolio will focus on a specific SME/SMME, outlining its offerings,

location, and target market. It will incorporate feedback from previous

assignments to make necessary revisions and improvements. The analysis

will highlight the crucial industries for business success in Africa, along with

an in-depth exploration of the marketing environment influencing the SME's

strategic decisions in reaching African consumers. Furthermore, it will

assess the challenges faced by businesses in the African market, offering

practical solutions to overcome these difficulties.



In addition to addressing these obstacles, the portfolio will provide

actionable recommendations aimed at fostering the SME’s growth. These

suggestions will focus on strategies for improving operations and expanding

the business in the African context. By examining the SME within the

broader framework of the African market, the portfolio will deliver a thorough

understanding of how this business can achieve long-term success.



The report is designed to adhere to the set page limits and marking criteria,

ensuring that the analysis is both concise and aligned with academic

standards. Ultimately, this portfolio aims to offer meaningful insights and

practical strategies to support the SME’s sustainable growth and future

success in Africa. Through this analysis, the SME will be equipped with a
UNISA

,MNM2615 Assignment 3 PORTFOLIO (VERIFIED ANSWERS) Semester 2 2024
deeper understanding of the market dynamics and informed strategies to

thrive in the competitive landscape.




TABLE OF CONTENTS



INTRODUCTION .................................................................................... 3

SECTION 1: BACKGROUND OF SME/SMME



Background of Lulu’s Trading Pty Ltd .................................................. 3

Products and Services ........................................................................ 4

Location ............................................................................................. 4

Current Customers ............................................................................. 4

SECTION 2: ASSIGNMENT 01 CORRECTIONS AND SUGGESTIONS



Technological progress ...................................................................... 4

Technological progress in Africa ......................................................... 4

Lulu’s Trading technological progress in Africa ................................... 5

DECISION-MAKING PROCESS AS PART OF AFRICAN CONSUMER BUYING



Cultural influences .............................................................................. 6

Practical applications of the decision-making process ....................... 8

MARKETING ENVIRONMENT



Marketing implications relating to growth in mobile and internet access

............................................................. 9
UNISA

, MNM2615 Assignment 3 PORTFOLIO (VERIFIED ANSWERS) Semester 2 2024
Marketing strategy ............................................................................. 9

SECTION 3: ANSWERS TO ASSIGNMENT 03 QUESTIONS



Establishing a business in Africa ........................................................ 10

Industries that Africa requires ........................................................... 10

Lulu’s Trading Pty Ltd industry and contribution ............................... 12

MARKETING ENVIRONMENT



Factors of marketing environment that may affect marketing decisions

........................................................... 12

How marketing environment will affect marketing decisions .............. 13

Challenges of Doing Business in Africa .............................................. 14

Overcoming challenges of doing business in Africa .......................... 17

SECTION 4: RECOMMENDATIONS ............................................................. 19



CONCLUSION ............................................................................................. 23




UNISA

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