MEJO 137 ad Exam Questions With Correct
Answers
Factors of marketing (4 Ps) - answerProduct
What you are providing
Price
Money you ask for product
Place
Stores, distribution channel
Promotion
Advertising, PR, personal selling, corporate communications, direct marketing communications
Info...
Factors of marketing (4 Ps) - answer✔Product
What you are providing
Price
Money you ask for product
Place
Stores, distribution channel
Promotion
Advertising, PR, personal selling, corporate communications, direct marketing communications
Information processing theory
AIDA model - answer✔Model of how individuals process info they are exposed to in order
The linear of "transportation" model which is based on a logical and rational process
AIDA based on assumption that people are rational
Attention-interest-desire-action
Have to get one to follow to the next
Problem: people are always not rational; are influenced by emotion
With new media, people can skip steps
Attention, interest, desire action
Sequential--need one to get the other
How individuals are expected to process info
Traditional meaning of AIDA--can't skip the linear process
Information processing theory
High involvement consumer - answer✔About to purchase
Highly interested, etc
Scrutinizing the product relevant information presented in an ad
Favorable attitude toward cogent and persuasive message
Unfavorable attitude to ward weak and specious info
Central route
High v low involvement
Low involvement consumer - answer✔Not planned purchase
Not expending the effort required to think about the product relevant arguments
Focusing on attractiveness or prestige of product's endorser
FCB model - answer✔Thinking v feeling with involvement
Axis of high involvement and low involvement with thinking and feeling
High involvement and thinking
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Brightstars. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $10.49. You're not tied to anything after your purchase.
