MNM2615
ASSIGNMENT 3
PORTFOLIO
(ANSWERS) SEMESTER
2 2024 - DUE 2024
@UNISA2024
,INTRODUCTION
This portfolio will focus on a selected SME/SMME, detailing its products or services, location, and target market. We
will incorporate feedback from prior assignments, making necessary adjustments and improvements. The analysis will
examine key industries essential for business success in Africa, while also exploring the marketing environment that
shapes the SME’s strategic decisions for targeting African consumers. Additionally, we will identify challenges faced
by businesses operating in Africa and propose practical solutions for overcoming these obstacles. Actionable
recommendations will be provided to support the SME’s growth, offering strategies for improvement and expansion.
The portfolio aims to provide a comprehensive understanding of the SME/SMME within the framework of the African
market, all while adhering to the specified page limits and marking guidelines. By the end of this analysis, we expect to
present practical insights that will aid the SME in achieving sustainable growth and long-term success in Africa.
@UNISA2024
, Section 1: Background of SME/SMME Provide a summary on the background of your chosen
SME/SMME. In the background, provide information on the products or services the SME/SMME
offers, where it is situated and who its current customers are (a maximum of one page discussion).
(5) Section 2: Assignments 01 corrections and suggestions You need to implement corrections
and suggestions from Assignments 01. Your corrected Assignments 01 will be checked and
marked when you submit your final portfolio. Therefore, it is important that you do not ignore my
suggestions and corrections. Corrections and suggestions from Assignments 01 should be a
maximum of 10 pages (15 marks). (15) Section 3: Answers to Assignment 03 questions a) Discuss
the industries that Africa requires with a view to establishing a business in Africa (5 marks for the
theoretical discussion). b) Provide example on which industry does the chosen SME fall in to and
provide two more industries that the chosen SME contributes in (10 marks for the practical
application). (15) a) Explain factors of marketing environment that may affect marketing decisions
of the SME targeting African consumer (5 marks for the theoretical discussion). b) Provide
practical example of how marketing environment will affect marketing decisions of the chosen
SME (10 marks for the practical application). (15) a) Discuss challenges of doing business in
Africa (5 marks for the theoretical discussion). b) Provide practical examples as to how your
specific SME will be able to overcome those challenges (10 marks for practical application). (15)
MNM2615/102/1/2024 5 The third section should be a maximum of 15 pages. See the marking
criteria below for the marks allocation. Section 4: Recommendations: Based on the discussions
@UNISA2024
ASSIGNMENT 3
PORTFOLIO
(ANSWERS) SEMESTER
2 2024 - DUE 2024
@UNISA2024
,INTRODUCTION
This portfolio will focus on a selected SME/SMME, detailing its products or services, location, and target market. We
will incorporate feedback from prior assignments, making necessary adjustments and improvements. The analysis will
examine key industries essential for business success in Africa, while also exploring the marketing environment that
shapes the SME’s strategic decisions for targeting African consumers. Additionally, we will identify challenges faced
by businesses operating in Africa and propose practical solutions for overcoming these obstacles. Actionable
recommendations will be provided to support the SME’s growth, offering strategies for improvement and expansion.
The portfolio aims to provide a comprehensive understanding of the SME/SMME within the framework of the African
market, all while adhering to the specified page limits and marking guidelines. By the end of this analysis, we expect to
present practical insights that will aid the SME in achieving sustainable growth and long-term success in Africa.
@UNISA2024
, Section 1: Background of SME/SMME Provide a summary on the background of your chosen
SME/SMME. In the background, provide information on the products or services the SME/SMME
offers, where it is situated and who its current customers are (a maximum of one page discussion).
(5) Section 2: Assignments 01 corrections and suggestions You need to implement corrections
and suggestions from Assignments 01. Your corrected Assignments 01 will be checked and
marked when you submit your final portfolio. Therefore, it is important that you do not ignore my
suggestions and corrections. Corrections and suggestions from Assignments 01 should be a
maximum of 10 pages (15 marks). (15) Section 3: Answers to Assignment 03 questions a) Discuss
the industries that Africa requires with a view to establishing a business in Africa (5 marks for the
theoretical discussion). b) Provide example on which industry does the chosen SME fall in to and
provide two more industries that the chosen SME contributes in (10 marks for the practical
application). (15) a) Explain factors of marketing environment that may affect marketing decisions
of the SME targeting African consumer (5 marks for the theoretical discussion). b) Provide
practical example of how marketing environment will affect marketing decisions of the chosen
SME (10 marks for the practical application). (15) a) Discuss challenges of doing business in
Africa (5 marks for the theoretical discussion). b) Provide practical examples as to how your
specific SME will be able to overcome those challenges (10 marks for practical application). (15)
MNM2615/102/1/2024 5 The third section should be a maximum of 15 pages. See the marking
criteria below for the marks allocation. Section 4: Recommendations: Based on the discussions
@UNISA2024
