CMN 10V MIDTERM EXAM QUESTIONS WITH ALL CORRECT ANSWERS – UPDATED!!!
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Course
CMN 10V
Institution
CMN 10V
CMN 10V MIDTERM EXAM QUESTIONS WITH ALL CORRECT ANSWERS – UPDATED!!!
.0 indicates... - ANSWER-No tie between 2 nodes
.1 indicates... - ANSWER-A tie between 2 nodes
.2 competing values - ANSWER-Both fundamental enduring values in American culture; Localism and Efficiency
.2 dimensions ...
CMN 10V MIDTERM EXAM QUESTIONS WITH ALL
CORRECT ANSWERS – UPDATED!!!
.0 indicates... - ANSWER-No tie between 2 nodes
.1 indicates... - ANSWER-A tie between 2 nodes
.2 competing values - ANSWER-Both fundamental enduring values in American culture; Localism and
Efficiency
.2 dimensions of disclosure - ANSWER-Breadth dimension & depth dimension
.2 dimensions of language use - ANSWER-Status and solidarity
.3 main traditions of networks - ANSWER-Social psychology examines group dynamics; anthropology
examines structures of communities; mathematical sociology examines social movements
.4 types of exposure states - ANSWER-Automatic, attentional, transported, self-reflexive
.5 Identifying Niches - ANSWER-Geographic segmentation, Deomgraphic segmentation, Social Class
segmentation, Geo-demographic segmentation, Psychographic segmentation
.5 Patterns of Development (mass comm) - ANSWER-Innovation, penetration, peak, decline, adaptation
.6 stages of the Model of Interpersonal Relationship Development - ANSWER-1. Contact
2. Involvement
3. Intimacy
4. Deterioration
5. Repair
,6. Dissolution
.Adaptation (mass comm) - ANSWER-Redefining position in marketplace; identify new needs that
medium can meet; old needs met by another medium
.Arbitrary - ANSWER-Nothing inherently negative or bad, but random or societal choice (e.x. Damn and
OMG used to be more taboo than nowadays)
.Arcs list - ANSWER-Left column lists the nodes; right column lists the nodes' connections
.Attentional - ANSWER-Aware of message; actively interacting with elements of message; conscious
awareness
.Audience Conditioning - ANSWER-Media organizations know who they are appealing to and what
niches they are trying to attract; they keep their audience and bring a new one in by catering to their
needs and interests
.Automatic - ANSWER-Exposed to messages; no consciousness in consumption
.Autonomy - ANSWER-Need to be an independent person; need to express individuality and have
freedom
.Average path length - ANSWER-The average number of steps along the shortest paths for all possible
pairs of network nodes
.Breadth Dimension - ANSWER-Refers to the range of topics over which self-disclosure take place
.Broader definition of media - ANSWER-Includes hands, voice, and eyes to convey communication
.Can language exist without humans? - ANSWER-Yes
, .Channels (mass comm) - ANSWER-Talking about media; structural complexities of this media
.Circulation (theory of encoding & decoding) - ANSWER-The message is made available to the receiver
.Clustering - ANSWER-Local density; meaning redundancy in connections
.CMC - ANSWER-Defined as human communication that happens through digital devices; primarily. For
social and personal purposes
.Collectivistic Culture - ANSWER-People are integrated into strong cohesive in-groups; group goals
prevail over individual goals; "we" consciousness
.Communication theories - ANSWER-Predicting communication, predicting consequences, explaining
how communication works
.Comparison Level (CL) - ANSWER-The threshold above which a current relationship seems satisfactory
.Comparison Level of Alternatives (CLalt) - ANSWER-Best outcome available in alternative relationships;
refers to the lowest level of relational rewards you are willing to accept given available rewards from
alternative relationships or being alone
.Computer medicated messages are spread more quickly are are harder to take back, meaning... -
ANSWER-They typically end up permanent in the world
.Conglomerates - ANSWER-Media company buys a combination of media companies and non-media
companies
.Connection - ANSWER-Need to be associated with and close to others; reflection of humans basic need
for affection
.Consequential - ANSWER-Resulting or effecting something important to happen
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