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SMGT 366 Questions with complete solution 2024/2025 $12.99   Add to cart

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SMGT 366 Questions with complete solution 2024/2025

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SMGT 366 Questions with complete solution 2024/2025 SMGT 366: Test #2 What happened at the Oregon football game? - correct answer Ducks fan ran onto the field and got tackled by a football player. What is a ticket office? - correct answer May be the customer's first point of contact with ...

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  • September 19, 2024
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  • 2024/2025
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  • SMGT 366
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SMGT 366: Test #2
What happened at the Oregon football game? - correct answer ✔Ducks fan
ran onto the field and got tackled by a football player.


What is a ticket office? - correct answer ✔May be the customer's first point of
contact with a venue


What does a ticketing office need to have? - correct answer ✔-Properly
designed, highly functioning ticket office
-Knowledgeable personnel
-State-of-the-art systems


What does a ticket office manager do? - correct answer ✔-Oversees ticket
system
-Manages ticket staff
-Establishes ticket office policies + procedures
-Liaison to promoter/athletics
-Accountable for ticket revenues/generates sales reports daily
-Troubleshoots issues
-Prepares event settlements


What is the function of a ticket? - correct answer ✔1) Limited contract
2) Means of communication
3) Means of financial accounting/inventory control

, Other than the date, time and location, what can be communicated to ticket
holders with a ticket? - correct answer ✔-Venue policies (i.e., prohibited
items or camera policies)
-Refund policies
-Safety warnings
-Disclaimers


Online ticket purchases capture emails which allow for additional
communication


What does a ticket disclaimer do? - correct answer ✔In the case of Georgia
Tech's ticket disclaimer, it allows for the venue to state that they can eject you
+ push all liability on the consumer.


What is the ticketing format now? - correct answer ✔As a result of barcodes,
customers can purchase tickets online and either...
-Download and print their tickets at home or
-Receive an e-ticket that can be scanned on their smartphone/or digital card


What are the three segments in the ticketing process? - correct answer ✔-
Prior to on-sale
-On-sale
-Event day


What must be done during the prior to-on-sale segment? - correct answer
✔1) Research/estimate event potential (by looking at previous/competitive
events)
2) Determine event configuration (consider venue capabilities + the rider +
seating formats)

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