Exam (elaborations)
SUPPLY CHAIN MANAGEMENT (EXAM 1 CHAPTERS 1-4) QUESTIONS AND ANSWERS
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SUPPLY CHAIN MANAGEMENT (EXAM 1 CHAPTERS 1-4) QUESTIONS AND ANSWERS
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1-99 of 99- the set of all organizations directly linked by upstream flows of products, services,
finances, and information that collaboratively work to reduce cost and waste.
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The Lean SC
,Logistics is the part (SUPPORTS) of SCM that is concerned with managing the flow of
inventory.
> Involves order processing and tracking, inventory management, transportation,
warehousing, material handling, and packaging
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SCM vs. (Logistics)
Three levels of customer needs:
1. Basic needs - minimum customer expectations
2. Performance Needs - differentiate one product from another
3. Excitement Needs - elicit delight over the product
VOC Process:
1. Divide customers into market segments
2. Conduct market research
3. Utilize Quality Function Deployment (QFD) - tool that translates general customer
requirements into specific product characteristics (expensive, attractive, color..etc)
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Voice of the Customer (VOC)
IT enables the linking of processes across the SC
- enables communication
- provides storage
- organizes information
- providing visibility
- processes data within and between firms
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Role of Information Technology
- Fast moving vs. Slow moving products
- Fast growth vs. Slow growth products
- Traditional vs. innovation vs. Online Channel
- High priority customers vs. Low priority customers
- Low-volume/low-variability vs. low-volume/high variability
- Vice Versa ^^
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Ways to Segment SC
1. Operations Strategy
2. Product Positioning Strategy
3. Customer Service Strategy
4. Distribution Strategy
5. Sourcing Strategy
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Building Blocks of SC Strategy
Increased Risk - Global sourcing and Lean Operations (companies no longer have the
inventory or excess capacity to make up for production losses)
SC Disruptions:
, 1. Transportation Delays
2. Industrial Plant Fires
3. Work Stoppages
4. Natural Disasters
5. Terrorist Attacks
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Managing SC Disruptions
CRM uses automated customer transactions to gather data.
- data captured by ERP
- aids market segmentation
- creates customized customer communication
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Customer Relationship Management Software (CRM)
- SCM evolved in the 1990s and has proven to be necessary for successful global
competition.
> Contributing to the Trend:
- Companies found savings by planning and managing the SC more effectively
- Advances in IT
-Improvement in transportation methods
- Greater customer empowerment
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The Rise of SCM
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