Exam (elaborations)
MBA MFT Study Exam Questions and Answers
- Course
- Institution
MBA MFT Study Exam Questions and Answers
[Show more]
Content preview
MBA MFT Study Exam Questions andAnswers
major segmentation variables (4) - Answer -(1) geographic, (2) demographic, (3)
psychographic, (4) behavioral
penetrated market - Answer -set of customers who are buying the company's product
target market - Answer -qualified available market the company decides to pursue
available market - Answer -set of consumers who have interest, income, and access to
a particular offer
potential market - Answer -set of consumer with a sufficient level of interest in a market
offer
corporate culture - Answer -shared experiences, stories, beliefs, & norms that
characterize an organization
strategic marketing plan - Answer -lays out the target market and the firm's value
proposition, based on an analysis of the best market opportunities
5 stages of consumer buying process decision process - Answer -(1) need recognition,
(2) information search, (3) evaluation of alternatives, (4) purchase decision, (5) post-
purchase behavior
8 steps of business purchasing process - Answer -(1) identify need, (2) select specific
product, (3) appoint purchase team, (4) specify technicalities, (5) budget for purchase,
(6) research potential suppliers, (7) solicit bids, (8) award contracts
4 factors influencing consumer behavior - Answer -(1) cultural, (2) social, (3) personal,
(4) psychological
4 factors that influence business purchasing behavior - Answer -(1) environmental, (2)
organizational, (3) interpersonal, (4) individual
,competitive intelligence - Answer -defining, gathering, analyzing, & distributing
intelligence about products, customers, competitors, and any aspects of the
environment needed to support executives & managers making strategic decisions for
an organization
managerial decision making process steps (6) - Answer -(1) establish the objective, (2)
define the problem, (3) identify possible solutions, (4) evaluate alternative courses of
action, (5) implement the decision, (6) acquire feedback
8 major models of marketing communication - Answer -(1) advertising, (2) sales
promotion, (3) events & experiences, (4) public relations & publicity, (5) direct
marketing, (6) interactive marketing, (7) word-of-mouth marketing, (8) personal selling
pull strategy - Answer -the manufacturer uses advertising and other communication to
persuade consumers to demand the product from intermediaries, thus inducing
intermediaries to order it
push strategy - Answer -uses the manufacturer's sales force, trade promotion money, or
other means to induce intermediaries to carry, promote, & sell the product to end users
points-of-parity (POPs) - Answer -attributes or benefit associations that are not
necessarily unique to the brand but may be shared with other brands
points-of-difference (PODs) - Answer -attributes of benefits that consumers strongly
associate with a brand, positively evaluate, and believe they could NOT find to the same
extent with a competitive brand
posititioning - Answer -the act of designing a company's offering and image to occupy a
distinctive place in the minds of the target market
supersegment - Answer -set of segments sharing some exploitable similarity
5 key criteria market segments must rate favorably on to be useful - Answer -(1)
measurable, (2) sustainable, (3) accessible, (4) differentiable, (5) actionable
pyschographic - Answer -the science of using psychology & demographics to better
understand consumers
variables of demographic segmentation (6) - Answer -(1) age and life-cycle stage, (2)
life stage, (3) gender, (4) income, (5) generation, (6) race & culture
investment banking - Answer -a specific division of banking related to the creation of
capital for other companies, governments, and entities
, weak form - Answer -assumes that all info contained in past price movements is
reflected in the current market price. info about recent trends in a stock price is no use
in selecting a stock
semi-strong form - Answer -states the current market price reflects all publicly available
information. to gain abnormal returns insider info is needed
information efficiency - Answer -all relevant information about a stock is reflected in its
price (this is in a perfect world)
strong form efficient - Answer -all info -- public and insider -- is reflected in the market
price. no abnormal returns
market efficiency - Answer -the degree to which stock prices reflect all available relevant
information
money market - Answer -a segment of the financial market in which financial
instruments with high liquidity and very short maturities are traded
capital markets - Answer -markets for buying and selling equity and debt instruments
security - Answer -a financial instrument that represents an ownership in a publicly-
traded corporation (stock), a creditor relationship with governmental body or corporation
(bond) or rights to an ownership as represented by an option
most common underlying assets of derivatives - Answer -stocks, bonds, commodities,
currencies, interest rates, market indexes
derivative - Answer -a security with a price that is dependent upon or derived from one
or more underlying assets. its value is determined by fluctuations in the underlying
assets
futures - Answer -financial contracts obligating the buyer to purchase an asset (or the
seller to sell an asset) at a predetermined future date and price
option - Answer -a financial derivative that represents a contract sold by one party
(option writer) to another party (option holder). the contract offers the buyer the right to
call or put a security at an agreed upon price (strike price) during a certain period of
time or on the exercise date
2 types of financial instruments - Answer -(1) cash instruments, (2) derivative
instruments
financial instruments - Answer -assets that can be traded
INVENTORY TURNOVER = - Answer -SALES/INVENTORY
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller millyphilip. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $12.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
79650 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now