Exam (elaborations)
INSIDE LVMH QUESTIONS AND ANSWERS
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INSIDE LVMH QUESTIONS AND ANSWERS
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Name: Score:43 Multiple choice questions
Term 1 of 43
The Net Promoter Score indicates the probability of clients recommending a product, a brand
or service.
I agree
I think
I don't care
I don't know
Term 2 of 43
In transitioning from multi-channel to omni-channel, Wendy Chan shares the 3 critical pillars for
success:
True
Disagree
Data
IT
People
I Agree
Term 3 of 43
Sustainability and sustainable development can be seen as the ability to meet the needs of the
present without compromising the ability of future generations to meet their own needs.
Suggest
Yes
True
Agree
,Term 4 of 43
What are the main qualities to succeed as a store manager?
You need to have an insatiable curiosity for products
You need to like people
You need skills in storytelling
You need to be passionate
50% of women in key positions by 2025
2% of people with disability by 2025
30% of people of color in leadership positions in the US by 2026
All of the above (Customer-first
Brand consistency
Connection with customers)
A platform that offers more transparency on the supply chain and whole life cycles of
Guerlain products
Term 5 of 43
Which of the following are part of LVMH's LIFE 360 Program to positively impact the
environment?
All of the above (Customer-first
Brand consistency
Connection with customers)
Reflect strong values and committment
Deliver strategies aligned with the DNA of the brand
Activate omnichannel plans
Protect Biodiversity
Fight Climate Change
Creative Circularity
Traceability and Transparency
True
,Term 6 of 43
How can you help your (future) organisation harness diversity in a way that promotes greater
inclusion?
a few stores in a limited number of cities in the world
a target of few privileged people who had physical access to those stores
the promotion of scarcity and exclusivity
50% of women in key positions by 2025
2% of people with disability by 2025
30% of people of color in leadership positions in the US by 2026
All of the above ( Being aware that out-group bias exists and we are all prone to it
Being open to difference and learning helps counteract exclusion
Acting as an ally when you see inequity or exclusion)
All of the above (Customer-first
Brand consistency
Connection with customers)
Term 7 of 43
Gamification is a way for luxury brands to get closer to a younger clientele.
Yes
No
Term 8 of 43
According to Serge Carreira, which are the essential values of luxury?
All of the above (Quality beyond aesthetic
Legacy beyond desire
Emotion beyond ownership
Creativity beyond trends)
All of the above (Customer-first
Brand consistency
Connection with customers)
Collecting - Experimentation - Making
engage customers and make Veuve Clicquot the most desirable Champagne brand
, Term 9 of 43
Among the following, which ones are features of product superiority according to Anne
Michaut from HEC Paris?
Collecting - Experimentation - Making
Exceptional Design
Craftsmanship
Engineering
Science
Arts
Design
Engineering Science Arts Design
Term 10 of 43
The four pillars of Sephora's brand are: Innovation, Curation, Customer Obsession, Celebration.
Agree
True
Yes
Suggest
Term 11 of 43
How many stores does LVMH have around the world?
4,000
3,000
2,000
5,500+
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