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Public Relations. Concepts and Principles (JMESI-US093) Questions and Answers Fully Solved
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Public Relations. Concepts and Principles (JMESI-US093)
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Public Relations. Concepts andPrinciples (JMESI-US093)
When should you hold a press conference? - answerOnly when you have some thing of
significance to announce
Senior administrators decided to teach interview principles and techniques to equip staff
members with the skills to effectively communicate with the media and public. One of
the senior leaders asked the group to explain the technique of flagging, and the
response was: - answerUnderscore, both verbally and nonverbally, what's important;
use voice, inflection, a hand gesture, iContact, body language, or a phrase like, "what is
really critical to know about the issue..."
The traditional "Ps" of marketing include: - answerPlace
Of the following statements, which one is consistent with the principles of information,
as outlined by the department of defense (DoD)? - answerInformation will be withheld
only when disclosure would adversely affect, national security, or threaten the safety or
privacy of the men and women of the armed forces
Following a news conference, the commander of a healthcare organization, transcribes
the conference from the tape or video recording, prepares a news, release on the
conference, and distributes it to news media that were interested in attending, but could
not. What is the next step that needs to be taken? - answerProvide an interim report
(including key statements, made, questions, and responses) on the news, conference
for superiors and principles
Which media ground rule on attribution maintains that the reporter may use material
verbatim, but may not identify the interviewee by name or title? An example is: "A senior
Air Force official said..." - answerBackground
An inexperienced member of your staff decided to speak with reporters about a recently
developed healthcare organization problem. He responded to multiple questions with
"no comment" because the answers were considered classified. Which one of the
following interview principles/techniques did he fail to follow? - answerHonesty
In planning strategic communication (an important message to the community you
serve), what step follows establishing the purpose of of the message? -
answerSummarize what led you to the need for a plan
As a manager of your healthcare organization, your commander has requested that you
given an orientation to new trainees on media ground rules and attribution. Which one
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