Chapter 14 quiz Question and answers rated A+ 2024/2025
5 views 0 purchase
Course
TELUS
Institution
TELUS
Chapter 14 quiz Question and answers rated A+ 2024/2025 Chapter 14 quiz
True or False
Social media is an important advertising medium because a growing number of Canadians spend time on social networks. - correct answer True
"The total audience, potentially exposed one or more times to an...
Chapter 14 quiz
True or False
Social media is an important advertising medium because a growing number
of Canadians spend time on social networks. - correct answer ✔True
"The total audience, potentially exposed one or more times to an advertiser's
schedule of messages in a given period" is a definition of - correct answer
✔Reach
True or False
DRTV is not a form of direct marketing since it uses TV as the medium of
choice. - correct answer ✔False
True or False
AdWords is an important way for companies to get noticed on the Internet. -
correct answer ✔False
Decisions on how best to present a message to consumers is called - correct
answer ✔a creative strategy
True or False
Interactive media communications is an element of the marketing
communications mix. - correct answer ✔False
True or False
A shotgun strategy is broad-based and generalized. - correct answer ✔True
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Academia199. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $12.99. You're not tied to anything after your purchase.
