Chapter 14 quiz
True or False
Social media is an important advertising medium because a growing number
of Canadians spend time on social networks. - correct answer ✔True
"The total audience, potentially exposed one or more times to an advertiser's
schedule of messages in a given period" is a definition of - correct answer
✔Reach
True or False
DRTV is not a form of direct marketing since it uses TV as the medium of
choice. - correct answer ✔False
True or False
AdWords is an important way for companies to get noticed on the Internet. -
correct answer ✔False
Decisions on how best to present a message to consumers is called - correct
answer ✔a creative strategy
True or False
Interactive media communications is an element of the marketing
communications mix. - correct answer ✔False
True or False
A shotgun strategy is broad-based and generalized. - correct answer ✔True
True or False
Social media is an important advertising medium because a growing number
of Canadians spend time on social networks. - correct answer ✔True
"The total audience, potentially exposed one or more times to an advertiser's
schedule of messages in a given period" is a definition of - correct answer
✔Reach
True or False
DRTV is not a form of direct marketing since it uses TV as the medium of
choice. - correct answer ✔False
True or False
AdWords is an important way for companies to get noticed on the Internet. -
correct answer ✔False
Decisions on how best to present a message to consumers is called - correct
answer ✔a creative strategy
True or False
Interactive media communications is an element of the marketing
communications mix. - correct answer ✔False
True or False
A shotgun strategy is broad-based and generalized. - correct answer ✔True
