MAN 3025 exam 2 FGCU Actual Exam Sample Questions And Answers Verified 100% Correctly
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Course
MAN 3025
Institution
MAN 3025
MAN 3025 exam 2 FGCU Actual Exam Sample Questions
And Answers Verified 100% Correctly
Chapter 6 - answers ...
BCG Matrix - answers is a corporate planning tool, which is used to portray firm's
brand portfolio or SBUs on a quadrant along relative market share axis (horizontal axi...
MAN 3025 exam 2 FGCU Actual Exam Sample Questions
And Answers Verified 100% Correctly
Chapter 6 - answers ...
BCG Matrix - answers is a corporate planning tool, which is used to portray firm's
brand portfolio or SBUs on a quadrant along relative market share axis (horizontal axis)
and speed of market growth (vertical axis) axis
Benchmarking - answers a process by which a company compares its performance
with that of high-performing organizations
Blue Ocean Strategy - answers An approach where firms seek to create and compete
in uncontested "blue ocean" market spaces, rather than competing in spaces and ways
that have attracted many, similar rivals.
Competitive intelligence - answers gaining information about one's competitors'
activities so that you can anticipate their moves and react appropriately
Contingency planning - answers Planning for unexpected events, usually involving a
range of scenarios and assumptions that differ from the assumptions behind the core
plans.
Cost-focus strategy - answers keep the costs of a product below those of competitors
and to target a narrow market
Cost leadership strategy - answers keep the costs, and hence prices, of a product or
service below those of competitors and to target a wide market
Current reality assessment - answers to look at where the organization stands and see
what is working and what could be different so as to maximize efficiency and
effectiveness in achieving the organization's mission
Defensive strategy - answers a social responsiveness strategy in which a company
admits responsibility for a problem but does the least required to meet societal
expectations
Differentiation strategy - answers Distinguishing an organization's products from the
products of competitors on dimensions such as product design, quality, or after-sales
service.
Diversification - answers a strategy of increasing sales by introducing new products
into new markets
, Environmental scanning - answers collection and interpretation of information about
forces, events, and relationships in the external environment that may affect the future
of the organization or the implementation of the marketing plan
Execution - answers the way something is done
Focused differentiation strategy - answers same as the differentiation strategy except
with a narrow focus on a niche market
Forecast - answers to predict
Grand strategy - answers a broad corporate-level strategic plan used to achieve
strategic goals and guide the strategic alternatives that managers of individual
businesses or subunits may use
Growth strategy - answers a strategy that focuses on increasing profits, revenues,
market share, or the number of places in which the company does business
Innovation strategy - answers a strategy that emphasizes the introduction of major new
products and services
Organizational opportunities - answers environmental factors that the organization may
exploit for competitive advantage
Organizational strengths - answers skills and capabilities that give the organization
special competencies and competitive advantages in executing strategies in pursuit of
its mission
Organizational threats - answers environmental factors that hinder an organization's
achieving a competitive advantage
Organizational weaknesses - answers drawbacks that hinder an organization in
executing strategies in pursuit of its mission
Porter's 4 competitive strategies - answers
Porter's model for industry analysis - answers
Scenario analysis - answers process of devising a list of possible economic scenarios
and specifying the likelihood of each one, as well as the HPR that will be realized in
each case
Single product strategy - answers a company makes and sells only one product within
its market
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