,Trend analysis
hypothetical extension of a past series of events into the
future
Vertical integration
Practice where a single entity controls the entire process of a
product, from the raw materials to distribution
Contingency planning
Planning for unexpected events, usually involving a range of
scenarios and assumptions that differ from the assumptions
behind the core plans.
Cost-focus strategy
keep the costs of a product below those of competitors and to
target a narrow market
Cost leadership strategy
,keep the costs, and hence prices, of a product or service
below those of competitors and to target a wide market
Current reality assessment
to look at where the organization stands and see what is
working and what could be different so as to maximize
efficiency and effectiveness in achieving the organization's
mission
Defensive strategy
a social responsiveness strategy in which a company admits
responsibility for a problem but does the least required to
meet societal expectations
Differentiation strategy
Distinguishing an organization's products from the products of
competitors on dimensions such as product design, quality, or
after-sales service.
, Diversification
a strategy of increasing sales by introducing new products into
new markets
Environmental scanning
collection and interpretation of information about forces,
events, and relationships in the external environment that
may affect the future of the organization or the
implementation of the marketing plan
Execution
the way something is done
Focused differentiation strategy
same as the differentiation strategy except with a narrow
focus on a niche market
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller NurseTony. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $17.99. You're not tied to anything after your purchase.
