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Test Bank For MKTG - 13th - 2021 All Chapters - 9780357127810
Test Bank For MKTG - 13th - 2021 All Chapters
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,Test Bank For MKTG 13th EditionChapter 1. An Overview of Marketing.
Chapter 1. An Overview of Marketing.
1. 01: Which of the following statements is NOT true of marketing?
Which of the following statements is NOT true of marketing?
a. Marketing focuses on practices that deliver value and benefits
to customers.
*b. Marketing focuses primarily on selling goods, services,
and/or ideas to customers.
c. Marketing employs the combined use of communication,
distribution, and pricing strategies.
d. Marketing involves building long-term, mutually rewarding
relationships with customers.
2. 02: Which statement expresses the American Marketing Association
Which statement expresses the American Marketing Association (AMA)’s core definition of
marketing?
a. Marketing is a philosophy, an attitude, a perspective, or a management orientation
that stresses employee satisfaction.
*b. Marketing is an organization function and a set of processes that have value for
customers, clients, partners, and society at large.
c. Marketing refers to personal selling that focuses solely on selling goods, services,
and/or ideas to customers.
d. Marketing involves building long-term, mutually rewarding relationships that are
beneficial exclusively to the sellers.
3. 03: We "give up" money to &
We "give up" money to "get" the goods and services we want. Giving up something in order to
receive something else is an example of the basic marketing principle of _______.
*a. exchange
b. distribution
c. production
d. selling
4. 04: The Standard, a cloud computing company in Dallas, captured
The Standard, a cloud computing company in Dallas, captured the number-one position in
Fortune’s "100 Best Companies to Work For" because the company _______.
a. had a large increase in profits
b. provided jobs to unemployed workers
*c. fostered trust, growth, innovation, and equality
d. produced innovative goods and services
5. 05: Which of the following is a facet of marketing?
Which of the following is a facet of marketing?
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,Test Bank For MKTG 13th Edition
Chapter 1. An Overview of Marketing.
*a. Marketing is a philosophy.
b. Marketing focuses solely on selling services.
c. Marketing focuses only on advertising.
d. Marketing focuses solely on selling goods.
6. 06: The co-founder of Hewlett Packard said, "Market
The co-founder of Hewlett Packard said, "Marketing is too important to
be left only to the marketing department." This comment means all of
the following EXCEPT _______.
a. marketing involves more than just activities performed by a
department
b. marketing entails processes that focus on delivering value and
benefits to customers
*c. marketing means selling and promoting products and services
d. marketing involves building long-term, mutually rewarding
relationships
7. 07: Which of the following is NOT required for an exchange to ta
Which of the following is NOT required for an exchange to take place?
*a. There must be at least three parties.
b. Each party has something that might be of value to the other
party.
c. Each party is capable of communication and delivery.
d. Each party is free to accept or reject the exchange offer.
8. 08: Marketing is based on the understanding that organizations h
Marketing is based on the understanding that organizations have
employees, suppliers, stockholders, and distributors as _______.
*a. stakeholder "partners"
b. competitors
c. clients
d. consultants
9. 09: Gentech, a cloud-computing company, is rated as a top compan
Gentech, a cloud-computing company, is rated as a top company to work
for. It offers rich monetary and psychological rewards. It has
developed software that identifies strong performers who have not been
promoted for 18 months and helps them seek new challenges. Gentech has
shown that _______.
a. employee commitment does not add to productivity
*b. companies rated by employees as the top places to work
outperform their competitors
c. marketing includes benefits for customers but not employees
d. employees are not considered connected "stakeholder partners"
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, Test Bank For MKTG 13th Edition
Chapter 1. An Overview of Marketing.
10. 10: Kendall Wong has a car to sell and advertises it online. Sev
Kendall Wong has a car to sell and advertises it online. Several
potential buyers test drive the car. All five conditions that are
necessary for an exchange to occur exist in this scenario. Has an
exchange occurred?
a. An exchange has occurred because all the conditions have been
met.
b. An exchange has occurred because Kendall has identified
prospective buyers.
*c. Until Kendall sells the car, an exchange has not taken place.
d. Until Kendall and a buyer decide on the price, an exchange has
not occurred.
11. 11: Marketing can occur even if an exchange does not occur. When
Marketing can occur even if an exchange does not occur. When Sally
Rodriguez sold her car, she put an ad in the local newspaper and
allowed potential customers to test drive the vehicle. Sally engaged in
marketing by _______, even if no one bought her used automobile.
*a. advertising
b. hiring a used car dealer
c. preparing the car for sale
d. considering a replacement vehicle
12. 12: As a social media network, Facebook has evolved to fill user
As a social media network, Facebook has evolved to fill users’ needs
for a variety of communication beyond simply updating their status or
posting photos or video from their day-to-day life. Users like Jose can
now post messages that they are looking to buy or sell items. Jose
recently posted that he had a solid oak dining room table and chairs
for sale in great condition for $250. Caleb and his partner have been
looking for a dining room set but they don’t use Facebook, only
Instagram and Twitter. Is it likely an exchange will occur?
*a. No, it is not likely an exchange will occur because the
parties are not using the same platforms of communication.
b. Yes, it is likely an exchange will occur because there are at
least two parties.
c. No, it is not likely an exchange will occur since it’s not
known whether the dining room set is of value to another party.
d. Yes, it is likely an exchange will occur as each party will
consider the other to be a desirable exchange partner.
13. 13: Walmart is the largest retailer with both brick-and-mortar s
Walmart is the largest retailer with both brick-and-mortar stores and a
growing internet business. Walmart continues to innovate with its
service to shop online and pick up at the store. Walmart has also faced
criticism due to its low wages and difficulty for part-time employees
to get group health insurance. Many consumers refuse to shop at the
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