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Inside LVMH Final Exa1
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Inside LVMH Final Exa1
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Inside LVMH Final ExamWhat business sector generated the highest share of revenues in 2021? - ANSWER
fashion & leather goods
How many stores does LVMH manage? - ANSWER 5,500
Which was the first Perfume launched in 1947 by Christian Dior? - ANSWER Miss
Dior
What are the key drivers for selective retailing maisons? - ANSWER - Constant
innovation
-Personalisation of relationships
-Transforming shopping in a unique experience
Select the latest Maison who joined the LVMH Watches & Jewelry division. -
ANSWER Tiffany & Co
Among the following activities, which one(s) can you find in the other activities sector
? - ANSWER - Culture
-Art
-Lifestyle
-Hospitality
Which is the latest Maison created in the Perfumes & Cosmetics division? -
ANSWER STELLA by Stella McCartney
How many Maison are these with in the LVMH Group? - ANSWER More than 75
How many employees work at LVMH? - ANSWER 175,000
Eminete is a new Maison of the Wine & Spirits division and offers high qualitative. -
ANSWER Rum
What are the core values of LVMH? - ANSWER - Creativity & Innovation
-Entrepreneurial Spirit
-Quest for excellence
-Sense of commitment
According to Bain & Company, by 2025 online sales will represent - ANSWER More
than 30% of the luxury sales
Select the appropriate sentences related to LVMH omnichannel strategy - ANSWER
- Omnichannel is a client - centric approach aimed at providing a consistent,
qualitative, and seamless customer experience across all channels and geographic.
, - Establishlising a smooth omnichannel customer experience requires cross
collaboration across all teams, departments, and through all activities from
warehouses to stores.
Looking at distribution, is Brick and Mortar still important part of the luxury story? -
ANSWER Yes
Which of the following statements are part of the 6 pillars of the LVMH business
model? - ANSWER - Sustaining savior faire
- Creating synergies
- Balance across business segments and locations
- Decentralized organization
Which characteristics may help to measure the luxuriousness of an offer? -
ANSWER - Price
- Quality
- Scarcity
- Signed by brands
What challenges can you be faced with when innovating in the luxury sector? -
ANSWER - Integrating the human sensibility within innovation
- Finding the right pace of innovation implementing all of the newest tech innovations
quickly
How are eco-conscious customers adapting their consumption? - ANSWER -
Rediscovering vintage products
-Rethinking the products as a service (rental) and not only a good to own
Consumers place a greater value on customised products because it answers their
need for uniqueness - ANSWER True
From creating value to expressing value-what are the key principles of luxury? -
ANSWER - Consumers have a range of consumption motivations
- Consumers tend to express their values through the brands they select
- Brands can become powerful personal branding tools as they project clear and
strong values
- Brands can deliver higher perceived value to their customers by expressing own
values.
What is one of the most important dimensions of Luxury for Serge Carreira? -
ANSWER True
Emotional value... - ANSWER is about the ability of brands to create affective
responses all the way to strong emotions of joy and pride, and to identify and nurture
these emotions.
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