Disruptive Innovation Graded A+
disruptive innovation model ️an innovation that creates a new market and value network and
eventually disrupts an existing market and value network, displacing established market leading firms,
products and alliances
disruptive model characteristics ️tend...
Disruptive Innovation Graded A+
disruptive innovation model ✔️an innovation that creates a new market and value network and
eventually disrupts an existing market and value network, displacing established market leading firms,
products and alliances
disruptive model characteristics ✔️tend to be produced by entrepreneurs, takes longer to develop,
higher risks, penetrated fast, high impact on established markets
example of disruptive innovation ✔️netflix pushed blockbuster into bankruptcy. could see current
market underserved users. in response they created a business that offered more affordability,
accessibility, and availability.
lead users ✔️usually first to adopt disruptive technologies, they are at front edge of trend, and have
the best understanding of problems faced and expect to gain from solutions
kodak ✔️is an example of a company that killed its own bright idea. it invented the first digital camera,
then rejected it due to fears it would overtake its exisiting business. when its patent ran out in 2007 the
idea got copied and successfully taken to market
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