Comm 303 Test 1 All Answers Correct
What is comm tech? ️the hardware equipment, organizational structures and social values by which
individuals collect, process, and exchange info with other individuals
nielson ️largest research company in the world
PEW ️independent opinion research ...
Comm 303 Test 1 All Answers Correct
What is comm tech? ✔️the hardware equipment, organizational structures and social values by which
individuals collect, process, and exchange info with other individuals
nielson ✔️largest research company in the world
PEW ✔️independent opinion research group that studies attitudes towards press, politics, and public
policy issues
most owned comm tech? ✔️radio
how comm tech impacts life? ✔️connect, inform, convenience, options, productivity
disadvantages of comm techs ✔️complexity, dependence, privacy
Rogers ramifications of comm techs ✔️"extend human senses, window to the world"
enabling ✔️help make technology possible in the 1st place
limiting ✔️block spread or adoption of technology
motivating ✔️give us reason/incentive to adopt another tech
inhibiting ✔️provide disincentive to adopt another tech
, difference btwn limit and inhibit ✔️limit- blocks totally, inhibit- slows things down
why use comm tech? ✔️satisfies informational, relational, persuasive, entertainment goals
technological determinism ✔️extreme viewpoint- think tech is a major force, primary mover in history,
pessimistic af
Marshall McLuhan ✔️the medium is the message, comm tech brings cultural change, channels more
important than messages
Everett rogers on tech determinism ✔️tech is important, but other factors also shape society
printing press ✔️1450, Guttenberg, A mechanical device for transferring text or graphics from a
woodblock or type to paper using ink. Presses using movable type first appeared in Europe, sparked 600
years of industry revolution
Publick Occurrences Both Foreign and Domestick ✔️America's first newspaper (1690)
Saturday Evening Post ✔️The first general interest magazine, longest running, costly to produce and
circulate
Stephen Daye ✔️Printed the first colonial book, The Whole Book of Psalms
Linotype machine ✔️1880s, a typesetting machine operated from a keyboard that casts an entire line
as a single slug of metal
Alexander Graham Bell ✔️1876- Invented the telephone
first switching office (telephones) ✔️1887
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