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Social Media Exam|51 Answered Questions A+ Rated
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Social Media Exam|51 Answered Questions A+ Rated
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Social Media Exam|51 AnsweredQuestions A+ Rated
social presence - - the sense of being "there" with another person in a
particular moment in time
- temporal structure - - refers to the time it takes to send and receive
messages
- media richness - - indicates how well a particular medium conveys
information and promotes learning
- replicability - - when communication occurs in an environment that makes
it easy to record and redistribute past messages
- remediation - - the way in which one medium is seen by our culture as
reforming or improving upon another
- attention economy - - the idea that we are flooded with information but we
have a very limited supply of attention to direct toward all that information
- reach - - the number of target consumers exposed to a commercial at
least once during a specific period, usually four weeks
- frequency - - the number of times an individual consumer is likely to be
exposed to an ad during a marketing campaign
- narrowcasting - - targeting media programming at specific populations
within society
- attention - - the collection of eye gaze data from people as they use their
social media platform
- engagement - - a measure of all interactions with your social media
content
- conversion - - when a social media user or visitor to your website takes a
specific, desired action
- klout score - - A measure, on a scale of 1 to 100, of a user's influence
based on his or her ability to drive other people to act on social media sites
- co-creation - - customers' active participation in creating new products
and services
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