Exam (elaborations)
Social media exam|70 Questions & answers
- Course
- Institution
Social media exam|70 Questions & answers
[Show more]
Content preview
Social media exam|70 Questions &answers
Which of the following is NOT a benefit of having a social media strategy? - -
Social media helps you send better emails
- True or false? A buyer persona is as important as business objectives when
developing a social media strategy. - - True
- Which network has the longest life for a piece of content? - - Pinterest
- Why are hashtags helpful? - - To aid search, track campaigns, and to
influence the creation of user-generated content.
- On which social network should you share content most frequently? - -
- True or False? In social media, a service level agreement (SLA) refers to
how much time passes between when a customer reaches out and when the
company responds. - - True
- True or false? You should revisit your KPI's every 18 months. - - False
- What is the biggest challenge that most social media practitioners have? -
- Getting executive buy-in for social ideas
- Which of the below is not one of the five types of social media models? - -
Distributed
- Why do stakeholders matter as you begin to develop your team structure?
- - Stakeholder needs may be the same as your needs and their buy-in may
help you influence senior leaders.
- Why would you want a service to help you manage and discover influence?
- - To identify individuals who have the biggest following and high social
clout
- What do senior leaders care about when it comes to your social media
plan? Choose all that apply. - - Competitive advantage; customer
satisfaction
- True or false? Simon Sinek says that people want to buy what you have.
They don't care about what you believe. - - False
, - What should you do to secure executive buy-in if you're starting a social
media project and don't have a past campaign to use as a benchmark? - -
Position your program as an experiment or pilot
- What's the difference between social listening and social monitoring? - -
Social listening centralizes conversations about your brand so that you can
join them, while social monitoring measures reputation from higher level
perspective
- How can social media listening increase customer advocacy? - -
Responding to social posts- whether they're positive or negative- shows that
you're listening and your customers are being heard
- Why should you be careful about monitoring competitors? - - It's easy to
get consumed with competitive intelligence and lose sight of your unique
strategy and customer
- How can social media monitoring inform your sales and product teams? - -
Customer feedback, whether positive or negative, can help sales people and
product teams better solve for the customer's needs
- What should you do if your competitor has a big public blunder? - -
Maintain a helpful approach and have empathy for the company's missteps.
Reply thoughtfully and empathetically to posts where appropriate
- Why are UTM parameters so valuable to your social listening and
monitoring program? - - They allow me to track where traffic is coming from
on social media
- Visual images are usually things like ________. Choose all that apply. - -
photos; infographics; animated GIFs; illustrations
- What is the main benefit of using animated GIFs in social content? - - They
help you demonstrate complex concepts quickly and easily.
- "Real-time marketing" refers to: - - Developing content on the fly for local,
national, or global events happening online or offline
- Let's say you conduct a content audit on your competitors and see that
they're having success with live video, but you haven't really tried live video
yet. What might you do? - - Test out live video on different channels, and
see how your audience responds
- True or false? Humanizing your brand gives you a competitive edge
because people like making connections, and they like to invest their time
and money in people they can relate to. - - True
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Nursephil2023. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $10.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
79079 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now