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Social media exam|70 Questions & answers
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Social media exam|70 Questions & answers
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Social media exam|70 Questions &answers
Which of the following is NOT a benefit of having a social media strategy? - -
Social media helps you send better emails
- True or false? A buyer persona is as important as business objectives when
developing a social media strategy. - - True
- Which network has the longest life for a piece of content? - - Pinterest
- Why are hashtags helpful? - - To aid search, track campaigns, and to
influence the creation of user-generated content.
- On which social network should you share content most frequently? - -
- True or False? In social media, a service level agreement (SLA) refers to
how much time passes between when a customer reaches out and when the
company responds. - - True
- True or false? You should revisit your KPI's every 18 months. - - False
- What is the biggest challenge that most social media practitioners have? -
- Getting executive buy-in for social ideas
- Which of the below is not one of the five types of social media models? - -
Distributed
- Why do stakeholders matter as you begin to develop your team structure?
- - Stakeholder needs may be the same as your needs and their buy-in may
help you influence senior leaders.
- Why would you want a service to help you manage and discover influence?
- - To identify individuals who have the biggest following and high social
clout
- What do senior leaders care about when it comes to your social media
plan? Choose all that apply. - - Competitive advantage; customer
satisfaction
- True or false? Simon Sinek says that people want to buy what you have.
They don't care about what you believe. - - False
, - What should you do to secure executive buy-in if you're starting a social
media project and don't have a past campaign to use as a benchmark? - -
Position your program as an experiment or pilot
- What's the difference between social listening and social monitoring? - -
Social listening centralizes conversations about your brand so that you can
join them, while social monitoring measures reputation from higher level
perspective
- How can social media listening increase customer advocacy? - -
Responding to social posts- whether they're positive or negative- shows that
you're listening and your customers are being heard
- Why should you be careful about monitoring competitors? - - It's easy to
get consumed with competitive intelligence and lose sight of your unique
strategy and customer
- How can social media monitoring inform your sales and product teams? - -
Customer feedback, whether positive or negative, can help sales people and
product teams better solve for the customer's needs
- What should you do if your competitor has a big public blunder? - -
Maintain a helpful approach and have empathy for the company's missteps.
Reply thoughtfully and empathetically to posts where appropriate
- Why are UTM parameters so valuable to your social listening and
monitoring program? - - They allow me to track where traffic is coming from
on social media
- Visual images are usually things like ________. Choose all that apply. - -
photos; infographics; animated GIFs; illustrations
- What is the main benefit of using animated GIFs in social content? - - They
help you demonstrate complex concepts quickly and easily.
- "Real-time marketing" refers to: - - Developing content on the fly for local,
national, or global events happening online or offline
- Let's say you conduct a content audit on your competitors and see that
they're having success with live video, but you haven't really tried live video
yet. What might you do? - - Test out live video on different channels, and
see how your audience responds
- True or false? Humanizing your brand gives you a competitive edge
because people like making connections, and they like to invest their time
and money in people they can relate to. - - True
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