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Social Media Test #1 – Questions And answers
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Social Media Test #1 – Questions And answers
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Social Media Test #1 – Questions Andanswers
Top 7 Commonly Used Social Media Platforms in Order - - 1: Facebook
2: Twitter
3: LinkedIn
4: YouTube
5: Google+
6: Instagram
7: Pinterest
- Significance of Video Use - - A significant 60% of marketers use video in
their marketing and 73% plan on increasing their use of video. The use of
video is a key part of most marketers' plans in 2016.
Creating videos took first place as the area marketers most want to learn
about.
- Platform Businesses Are Most Interested in Learning More About for Future
Use - - Facebook?
- Most Important Social Media Network for Marketers - - Facebook
- Top 2 Areas Marketers Want to Master - - Tactics and engagement: At
least 90% of marketers want to know the most effective social tactics and
the best ways to engage their audience with social media.
- Top 5 Social Media Questions Marketers Want Answered - - #1: TACTICS:
What social tactics are most effective? The number-one question marketers
want answered (92%) is which tactics work best. This isn't a surprise, given
the constant changes taking place across many social networks.
#2: ENGAGEMENT: What are the best ways to engage my audience with
social media?Figuring out how to best connect with people remains high on
the list of questions marketers want answered (90%). Engaging with
customers is becoming a unique competitive advantage.
#3: MEASUREMENT: How do I measure the return on my social media
marketing? A significant 86% of marketers want to know how to measure
their return on investment for social media activities.
#4: AUDIENCE: How do I find my target audience with social media?Locating
ideal customers and prospects is a big concern for marketers (86%).
Marketers are looking for guidance on sifting through enormous social
networks and connecting with the right people.
#5: TOOLS: What are the best social management tools? Marketers want
better tools to simplify their social media tasks. A surprising 86% don't know
which tools are best.
, - 5 Content Forms Marketers Want to Learn More About - - 1: Video
2: Blogging
3: Visual images
4: Live video
5: Podcasting.
- 4 Quadrants of Public Relations - - 1: Media - inclusive of publicity, as well
as traditional and social press.
2: Community - inclusive of internal, external, online, employee, consumer,
and personal interactions.
3: Business - inclusive of investor relations, C-suite executive advisement,
and social care (customer service).
4: Government - inclusive of political, lobbying, public affairs, and issues
management. (pg. 5)
- Defining Social Media - - Media designed to be disseminated through
social interaction. "Activities, practices, and behavior among communities of
people who gather online to share information, knowledge, and opinions
using conversational media." (index and pg. 20)
- 3 Simple Decrees of Cluetrain - - 1: Be authentic to stakeholders: Talk like
people and eliminate buzz words and overly technical terms.
2: Have fun and laugh: People drive the Internet; they drive interactions, so
be real with them and cultivate authentic conversations.
3: Above all, listen: The marketplace is where conversations are happening.
Without careful attention, businesses can miss out on important exchanges.
(pg. 29)
- Circular Model of SoMe - - Share: participate, connect, and build trust.
Optimize: listen & learn and take part in authentic conversations.
Manage: media monitoring, quick responses, and real-time interactions.
Engage: influence relations, where is the audience? and how do I reach
them? (pg. 33)
- 2 Rules of Effective Blogger Relations - - 1: follow, listen and interact.
2: be a good storyteller. (pg. 56)
- 5 Helpful Blogging Tips - - 1: Keep blog posts between 250 and 600 words.
2: Brevity counts! Short headlines are key. This allows others to retweet
important posts. Plus, titles with eight words received a 21 percent higher
click rate as compared to the average.
3: Take part and encourage conversations. Negative comments can be an
opportunity to develop good consumer relations.
4: Become part of the blogging community by participating in other blogs.
5: Be authentic. Your online community will see though marketing strategies.
(pg. 69)
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