Exam (elaborations)
Social Media Marketing Exam 1 – Questions & Solutions
- Course
- Institution
Social Media Marketing Exam 1 – Questions & Solutions
[Show more]
Content preview
Social Media Marketing Exam 1 –Questions & Solutions
What is Customer Profile Analysis? - - A description of your ideal customer,
creating a "profile" of what they'd be like.
- What is SEO? What are its two forms? - - "A diverse set of activities to
increase the number of visitors to a website." It has its onsite and offsite
forms.
- What are the best types of keywords to use for SEO? - - Long tail keywords
- How do you make websites visible to Search Engines? There are 5 ways. -
- 1. The website should have reliable hosting and be accessible.
2. Focusing on Text-Based Content.
3. Proper navigation allowing search engines to link to the website.
4. Sitemaps to help search engine spiders.
5. Linking the site to external directories and social media.
- What are the three types of Media? - - Paid: Things such as
advertising/banners where you pay to put out content on a platform.
Owned: Corporate pages, social media where the content and platform is
yours.
Earned: When users on social media put out content ala word of mouth.
- What are the seven myths of Social Media? - - 1. Social media is a fad
2. Social media is new
3. Social media is for the young
4. Social media doesn't show returns.
5. Social media isn't right for this business.
6. Social media is too time-consuming
7. Social media is free.
- How does SMM differ from traditional marketing? - - 1. Control Vs
Contributions
2. Trust building; be earnest and down to earth.
3. Trust is slow to earn, easy to lose.
4. Combo of creativity and technology.
- What are the 5 best practices for Social Media Marketing? - - 1. Begin with
a strategy backed by a SMM Plan.
2. Be honest and transparent in all your social media efforts.
3. Identify your target market, and understand its media behavior before you
begin.
, 4. Welcome participation and feedback from your audience.
5. Remember that what you know today won't be valid tomorrow.
- What are the common characteristics of a good Social Media Marketer? - -
1. Good communication skills.
2. Working knowledge of computers and the internet.
3. Knowledge of search marketing desirable
4. Proficiency on Twitter, FB, and LinkedIn
- What is a Social Media Plan? - - A systematic plan where a social media
strategy is outlined and illustrated.
- What are the parts of the Social Media Cycle? - - (Finding a Strategy)
1. Listening
2. Developing Goals
3. Developing Strategies
(Developing Tactics)
4. Identifying Target Market
5. Selecting Tools
6. Selecting Platforms and Channels
(Execution)
7. Implementation
8. Monitoring
9. Tuning
- What is the Valid Metrics Framework? - - Framework for developing valid
social media metrics. There are 5 elements.
Exposure: Opportunity to Attend to Content
Engagement: Interaction with Content
Influence: Ability to Change Opinion or Behavior
Impact: Effect on the Target Audience
Advocacy: Suggest Action to Another User
- What is the process for creating a Social Media strategy? (8 Cs) - - 1.
Categorize SM platforms by relevancy.
2. Comprehend rules of engagement by listening.
3. Converse by acknowledging and responding to other users on the
platform.
4. Collaborate with platform members.
5. Contribute content to build a reputation.
6. Connect with influencers to enlist the community.
7. Community participation can elicit valuable customer suggestions.
8. Convert relationships to the behaviors suggested by the objectives.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Nursephil2023. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $12.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
76669 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now