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Social Media: Theory and Practice Exam 1
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Social Media: Theory and Practice Exam 1
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Social Media: Theory and PracticeExam 1
The Onion Article: Internet Users Demand Less Interactivity - -
http://www.theonion.com/article/internet-users-demand-less-interactivity-
30920
- Vine - - -Created in 2013
Vine was a short-form video hosting service where users could share six-
second-long looping video clips. On October 27, 2016, Twitter announced it
would disable uploads, but viewing and download would continue to work.
- What issues around social media are raised here? - - -Free speech
-Hate speech / incitement of hate
-Trolling
-A platform's "moral obligation"
-A platform's transparency around its decisions
-Fairness (different rules for different users?)
-User responsibilities
-The influence of celebrity
- Defining "social media" - - -"Social media does not rely on any particular
medium; rather, it is a practice or set of practices, for using media socially"
(Humphreys, 2016; pg. 1).
-Are computer-mediated technologies that allow the creating and sharing of
information, ideas, career interests and other forms of expression via virtual
communities and networks.
- Defining "social media" #2 - - "A group of Internet-based applications that
build on the ideological and technological foundations of Web 2.0, and that
allow the creation and exchange of User Generated Content" (Kaplan &
Haenlein, 2009).
- How is other media social? - - Old media / Legacy media:
-Broadcast and cable television
-Radio
-Film
-Newspapers and magazines
-Books
-Other print media
- Social media and it's influence - - -Impacts the way we think, experience
and practice online media
, -Influences how we reflect and engage with friends, family, colleagues and
politics
-Amplifies the changes in the media landscape
-Provides new avenues for dissemination and engagement
-Empowers users to produce their own content
-Exploits free labour for the benefit of corporations
- Different kinds of webs - - 1996 Web 1.0 (45 million users): Info-centric
2006 Web 2.0 (1 billion+ users): People-centric
2016 Web 3.0 (8 billion+ users): Machine-centric
Web 4.0: Agent-centric
- Defining "user generated content" - - "Needs to be published either on a
publicly accessible website or on a social networking site accessible to a
selected group of people
needs to show a certain amount of creative effort
needs to have been created outside of professional routines and practices"
(Kaplan & Haenlein, 2009).
- Versions of the Web - - -Self entertainment download: Lean back (1.0)
-Self downloading upload: Move forward (2.0)
-Self creation immersion: Jump in (3.0)
- Categorizing social media:
Creators - - -Publish a blog
-Publish your own web pages
-Upload video you created
-Upload audio/music you created
-Write article or stories and post them
- Categorizing social media:
Critics - - -Post ratings/ reviews of products or services
-Comment on someone else's blog
-Contribute to online forums
-Contribute to/edit articles in a wiki
- Categorizing social media:
Collectors - - -Use RSS feeds
-"Vote" for Web sites online
-Add "tags" to Web pages or photos
- Categorizing social media:
Joiners - - -Maintain profile on a social media networking site
-Visit social networking sites
- Categorizing social media:
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