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MRKT 440 Final Exam Verified 2024
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MRKT 440 Final Exam Verified 2024
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MRKT 440 Final Exam Verified 2024_____ present the greatest potential for international trade and expansion because they
are developing rapidly and their economies are characterized by rapid growth. -
ANSWER-Countries with emerging markets
________ are areas not considered part of the country for import regulation purposes.
Merchandise is outside of the jurisdiction of the host country's customs services. -
ANSWER-Free trade zones
________ do not allow importers to exchange local currency for a currency that the
seller is willing to accept as payment. - ANSWER-Blocked currencies
______________ involves buying a party's position in a countertrade in exchange for
hard currency and selling it to another customer. - ANSWER-Switch trading
A firm engaging primarily in ___________ marketing is likely to have an ethnocentric
orientation. - ANSWER-Domestic marketing
A firm that has extensive international operations and has an extensive focus on
international consumers but does not coordinate activities across the different countries
or regions where it operates engages in_____ - ANSWER-International Marketing
A free trade area that has eliminated or greatly reduced internal tariffs and that imposes
common external tariffs is an example of: - ANSWER-A customs union
A government representative of India suggesting that automobiles from high-income
countries should incur high duties when imported into the country because India is still
developing its automobile sector is making reference to which of the following types of
protectionism? - ANSWER-Infant industry argument
According to our discussion in the video lecture for this chapter, what is one major,
overlooked strategy for reducing expatriate failure? - ANSWER-Send more females
expatriate managers
An _____________ is an individual who processes routine orders from the customer-
he or she is likely to be a local employee who is familiar with the local customs and
culture - ANSWER-order taker
Assume I wish to sell some inventory to a company in Azerbaijan. However, I do not
speak that language. I don't really know my potential customer, the infrastructure for
consumer credit is underdeveloped in this country, and I am worried about getting paid.
What tool can I use to alleviate some of these worries? - ANSWER-A letter of credit
, Based on chapter 12 video lecture, which of the following international advertising
campaigns consists of identical advertising without language localization? - ANSWER-
The Cartier advertising campaign
Calculating "miles per gallon" or " liters used per 100 kilometers" correctly in a cross-
cultural marketing research survey is an example of: - ANSWER-Calibration
equivalence
Entrepreneurs buy the new product where it is available cheaply, often at retail but
sometimes at wholesale, and import it legally to the target market. They then sell it at a
price high enough to provide a profit, but lower than the normal market price. This is an
example of - ANSWER-Parallel imports or gray trade
Entrepreneurs buy the new product where it is available cheaply, often at retail but
sometimes at wholesale, and import it legally to the target market. They then sell it at a
price high enough to provide a profit, but lower that the normal market price. This is an
example of - ANSWER-parallel imports or gray trade...
For which of the following is international marketing researched used? - ANSWER-
International marketing research is used for all of the above
Geert Bonseart of Totterdam, in the Netherlands, has been transferred to NDW's
Shanghi subsidiary. Previously, he was working as an export manager int he
Amsterdam division of NDW. NDW is headquartered in Lansing, MI, USA. Which of the
terms below best describes Mr. Bonsaert? - ANSWER-He is an expatriate
I need 1,00,000 euro six months from today, so I make a forward transaction for delivery
in six months. The spot rate is currently 1-1.18, but the dollar predicted to weaken
against the euro. I decided to purchase my euros at the 1-1.18 rate. When the
1,000,000 are delivered six months later, the spot rate 1= 1.39. This is an example of -
ANSWER-a currency hedging strategy.
I need 1,000,000 euro six moths from today so I make a forward transaction for delivery
in six months. The spot rate is currently 1-1.18, but the dollar is predicted to weaken
against the euro. I decide to purchase my euros at the 1-1.18 rate. When the 1,000,000
euros are delivered six months later, the spot rate is 1-1.06 this is an example of -
ANSWER-a forward premium
If you are "polychronic", which of the following statements is most likely to be true? -
ANSWER-The person is more important than he task
In 17th century Belgium, "Rubenesque" women were thought to be the ideal of beauty.
This is an example of - ANSWER-conceptual equivalence
In 1857, Jean Heuhaus settled in Brussels and opened a boutique pharmacy in the city
center. Which his costumers' well-being at heart, he would cover his medicines with a
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