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Social Media exam 2/65 Questions and Answers 100% Scores
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Social Media exam 2/65 Questions and Answers 100% Scores
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Social Media exam 2/65 Questionsand Answers 100% Scores
Participating in social listening to ensure that you are meeting the needs of
your
customers refers to which BEST practice for developing a paid social
strategy? - - Use research for SMM plans.
- Each platform varies in the number of videos or images that can be added
for a carousel
ad, BUT the range is limited to what number? - - 6 to 10
- A 2021 Deloitte study found that interacting with AR products led to what
level of
increase in conversion? - - 94%
- Facebook suggests that less than what percent of the content be text
based on
its research of ad performance? - - 20%
- Content creators focus on: - - videos or podcasts
- Influencer marketing is a way brands can promote their products through
endorsements. - - True
- The Federal Trade Commission (FTC) oversees advertising complaints and
regulations. - - True
- Each social media platform has an ad manager for creating ads and may
use
different terms for the same type of ad. - - True
- While some podcasters choose to rotate between different themes, such
rotation may
lose listeners if done incorrectly. - - True
- The synchronous characteristics of the webinar make it an ideal format for
training sessions or information sharing. - - False
- The primary disadvantage of webinars is that they require planning and
coordination beforehand because the event is usually recorded live even if it
is
available for download after the session. - - True
, - Blogs can be created for both personal and professional reasons, and they
vary
widely in topics and reader base. - - True
- When producing a podcast, it is BEST to: - - create talking points, not
scripts.
- The MOST common advice for successful blogging, podcasting, and hosting
webinars is that content should be updated at least once a week, sometimes
daily. - - True
- The fact that everyone is a publisher means: - - users can create and
interact with the content they see.
- What should be considered when creating podcast content? - -
Instructional, informative, or entertainment format
- What distinguishes a blog from other types of social media is that: - - All of
these are correct.
people can find blogs with search engines.
blogs can often spread information faster than a news service.
posting is free and can be seen worldwide.
- Combining daily publishing, writing 3,000+ word articles, and what other
blog strategy leads to the greatest chance of success? - - Adding video to
most of your articles
- Which type of ads provide a great deal of versatility and are used in other
ad types such as carousel ads and interactive ads? - - Video
- JetBlue set out to develop a full-fledged SMM strategy by engaging all BUT
which of these teams in social media? - - Shareholders
- Social media marketers can influence what participants say and think
about their brands, and they can control the conversation entirely. - - False
- Developing a personal brand online is NOT related to the skills companies
are looking for when they hire people for social media positions. - - False
- Which aspect distinguishes SMM from traditional marketing? - - It allows
companies to develop trusting relationships with their audience.
- Which of these can be the greatest asset to a social media team in
influencing its audience? - - Unpaid advocate
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