Exam (elaborations)
Social media final exam/121 Questions & Answers
- Course
- Institution
Social media final exam/121 Questions & Answers
[Show more]
Content preview
Social media final exam/121 Questions &Answers
What is social media? - - online means of communication, conveyance,
collaboration and cultivation among interconnected people, communities and
organizations enhanced by technological capabilities and mobility
- What is the horizontal revolution? - - today info flows across people, not
just from big companies to people. what is this referred to?
- Web 1.0 vs Web 2.0 - -
- What is media? - - a means of communications
- personal v mass v social - - personal- channels capable for two way
communication on a small level
mass media- means of communication that can reach large amounts of
people
social media- crosses the boundaries and mass and personal media
- How is media transmitted? - - mediums (channels)
- vehicle (FB, Instagram) - - communication travels using a medium(or
channel) such as radio or tv. within each medium, marketers must choose
specific ___ to place a message
- What are the four zones of social media? - - social community
social commerce
social entertainment
social publishing
- social community - - this zone of social media refers to the channels
focusing on relationships and the common activities people participate in
with others who share the same interest or identification
- social commerce - - zone of media refers to the use of social media to
assist in the online buying and selling of products and services
- social publishing (youtube) - - this zone of social media refers to social
media sites which aid in the dissemination of content to an audience
- social entertainment - - ___encompasses channels and vehicles that offer
opportunities for play and enjoyment
, - social media marketing - - utilization of social media technologies,
channels, and software to create, commute deliver and exchange offerings
that have value for and organization's steak holders
- How does social media achieve marketing objectives? - - (i.e., CRM &
service recovery, marketing research, retailing & e-commerce)
- What is the role of social media in the consumer purchase process? - -
Increase awareness
Influence desire
encourage trial
facilitate purchase
cement brand loyalty
- paid, owned, and earned media - - paid- anything created by the brand
owned- media channels that the brand/company controls
earned- are media channels beyond the control of the company and that are
of no expense for the company (WOM, influence impressions )
- strategic planning - - process of identifying objectives to accomplish,
deciding how to accomplish those objective, implementing actions, and
measuring how well the plan met the objectives
- MARCOM Plan - - ____(also referred to as an integrated marketing
communications plan) provides in depth detail on the execution of the
traditional promotion portion of a brand/s marketing plan
- Marketing plan - - a written formalized plan that details the product, price,
promotion, and distribution strategies that will enable the brand to
accomplish specific objectives
- steps to the strategic planning process - - -Conduct a situation analysis
and identify key opportunities/goals
-State goals, objectives, and plan for budgeting
-Gather insight into and target one or more segments of social consumers
-Select social media channels and vehicles
-Create an experience strategy
-Establish an activation plan using other promotional tools (if needed)
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Nursephil2023. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $12.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
76669 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now