Summary
Corporate Culture & Management summary Y2Q2 BV
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Extended summary of book content (ch. 12, 16, 15, 14, 17) and correlating slides from trainings.
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Organizational Behavior Management summaryContents
Organizational Behavior Management summary ................................................................................... 1
Week 1 material .................................................................................................................................. 1
Chapter 12 Characteristics of Leaders + week 2 materials ................................................................. 5
Chapter 16 Creating and maintaining organizational culture........................................................... 14
Week 3 material Corporate Culture.................................................................................................. 20
Chapter 15 Organization structure and design + week 4 materials ................................................. 26
Week 5 materials corporate culture ................................................................................................. 36
Chapter 14 Conflict in Organization + wk 6 material ........................................................................ 39
Chapter 17 Organizational Change + wk7 material .......................................................................... 49
Week 1 material
• In the 1980s, traditional anthropological concepts were applied in organizations for the first time
• Since then, organizations are also being described in cultural terms
,Organizational change strategy deals with the challenges of external adaptation
and internal integration. Often involves changes in:
- Organizational structure
- Systems
- Staff & skills
- Culture & shared values
- Leadership & management
,5 types of marketing strategies:
- Product leadership
- Cost leadership / operational excellence
- Customer intimacy
- Experience
- Community building
, - Putting strategy into action
- Allocating responsibilities
- Detailed action plans
- Timetable including SMART goals
- Allocating resources
- Holding responsibles accountable
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