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Smps Cpsm Review Exam Questions And Answers
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Smps Cpsm Review Exam 2024-2025Questions And Answers
A photographer is hired under a work for hire contract. What rights will
the firm have to the images?
a. One time usage rights
b. Unlimited rights
c.No rights
d. limited rights
When planning for a special event such as an owner's building
dedication, a marketing professional should:
a. use the opportunity to showcase the firm's capabilities and past projects
b. make press releases available to the media as quickly as possible
c.offer to provide credit and background information on the project team
d. offer support only if asked
Knowledge Management Systems within a firm include:
a. Marketing Information System
b. Decision Support System
c.Customer Relationship Management Systems
d. All of the Above
A low repeat/referral hit rate is generally indicative of the need to:
a. Increase marketing outreach to clients to keep them informed regarding new
services.
b. Re-examine the firm's project management, relationship
management, and operations practices
,Smps Cpsm Review Exam 2024-2025
Questions And Answers
c.Increase the time and dollars expended pursuing work from new clients.
d. Develop more strategically targeted pursuits into existing markets where the
firm is strongest.
,Smps Cpsm Review Exam 2024-2025
Questions And Answers
An activity which is purely marketing is:
a. Making a 'cold' sales calll
b. Public relations
c.Conducting a needs assessment of the current/potential client
d. Dealing with objections of the current/potential clients
Attaining the desired survey response rate dependa on three primary
factors: appealing to the respondent's self interest, the return they receive
for their investment and
a. Their sense of connection to the survey subject
b. Their preconceptions on the value of surveys
c.The time required to complete the process
d. How often respondents are surveyed
Creating surveys that will be rrpeated periodically is valuable because it:
a. Provides consistency in messaging
b. Saves marketing time
c.Demonstrates greater ROI to firm leadership
d. Creates a ongoing benchmarks that can be tracked and analyzed
Direct marketing, what is a method of measurement?
a. Number of leads generated by appointment percentage
b. Talking directly to the client
c.Signing up for a survey and tabulating overall score
, Smps Cpsm Review Exam 2024-2025
Questions And Answers
d. Number of clients you have
Needs assessment - answer>>Which of the following is NOT a type of client
survey.
a. Project performance
b. Project close out
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