MKT 415 Exam Already Rated A
Business Markets ️markets for products and services, local to international, bought by businesses,
government bodies, and institutions for incorporation, consumption, use or for resale
Key Differences between B2B and B2C ️1. Customers are organizations
2. Na...
MKT 415 Exam Already Rated A
Business Markets ✔️markets for products and services, local to international, bought by businesses,
government bodies, and institutions for incorporation, consumption, use or for resale
Key Differences between B2B and B2C ✔️1. Customers are organizations
2. Nature of the Markets
3. Demand Patterns
4. Buyer Behavior
5. Buyer-Seller Relationships
Intended use of product and intended user
3 Types of Business Market Segments ✔️1. Commercial Enterprises
2. Government Units
3. Institutions
Four Fundamental Roles/ MKTer's DNA ✔️1. Instigator
2. Innovator
3. Integrator
4. Implementer
Instigator ✔️Involves scanning the entire business landscape for marketing ideas
Innovator ✔️Active role in shaping the company's innovation agenda
Integator ✔️builds brides across multiple functions to unite organizational members on a clear strategy
path
Implementor ✔️translates plans into actionable strategies
Users ✔️purchase industrial products or services to produce other goods or services
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