Test Bank for Entrepreneurship Successfully Launching New Ventures, 7th Edition by Barringer (All Chapters included)
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Complete Test Bank for Entrepreneurship Successfully Launching New Ventures, 7th Edition by Bruce R. Barringer, Duane Ireland ; ISBN13: 9780138287696.....(Full Chapters included and organized in reverse order from Chapter 15 to 1)...1.Introduction to Entrepreneurship
2.Recognizing Opportunities an...
Entrepreneurship Successfully
Launching New Ventures
7th Edition by Bruce R. Barringer
Complete Chapters Test Bank
are included (Ch 1 to 15)
** Immediate Download
** Swift Response
** All Chapters included
,Table of Contents are given below
1.Introduction to Entrepreneurship
2.Recognizing Opportunities and Generating Ideas
3.Feasibility Analysis
4.Developing an Effective Business Model
5.Industry and Competitor Analysis
6.Writing a Business Plan
7.Preparing the Proper Ethical and Legal Foundation
8.Assessing a New Venture's Financial Strength and
Viability
9.Building a New-Venture Team
10.Getting Financing or Funding
11.Unique Marketing Issues
12.The Importance of Intellectual Property
13.Preparing for and Evaluating the Challenges of Growth
14.Strategies for Firm Growth
15.Franchising
,The test bank is organized in reverse order, with the last chapter
displayed first, to ensure that all chapters are included in this
document. (Complete Chapters included Ch15-1)
Entrepreneurship, 7e (Barringer/Ireland)
Chapter 15 Franchising
1) Toastique, the company profiled in the opening feature of Chapter 15, was seeking to grow by
________.
A) looking for quality franchisees
B) capturing the prestige of being the largest franchise organization
C) seeking strategic alliances
D) maintaining maximum control of their business
E) recruiting a top management team
Answer: A
Difficulty: Easy
LO: 15.1: Explain franchising and how this form of business ownership works.
AACSB: Reflective Thinking
Quest. Category: Critical Thinking
2) Which of the following statements is NOT correct regarding franchising?
A) An area franchise agreement allows a franchisee to own and operate a specific a number of
outlets in a certain geographic area.
B) Franchising is often more difficult than a franchisee expects.
C) Franchising is a relatively new form of business organization.
D) Franchising, by its very nature, involves the sharing of knowledge between a franchisor and a
franchisee.
E) Franchising is a form of business organization in which a firm with a successful product or
services licenses its trademark and method of doing business to other businesses in exchange for
an initial franchise fee and an ongoing royalty.
Answer: C
Difficulty: Moderate
LO: 15.1: Explain franchising and how this form of business ownership works.
AACSB: Application of Knowledge
Quest. Category: Application
3) ________ is a form of business ownership in which a firm that already has a successful
product or service licenses its trademark and method of doing business to other businesses in
exchange for an initial franchise fee and an ongoing royalty.
A) Licensing
B) Joint Venturing
C) Contracting
D) Franchising
E) Subfranchising
Answer: D
Difficulty: Easy
LO: 15.1: Explain franchising and how this form of business ownership works.
AACSB: Analytical Thinking
Quest. Category: Analytical
, 4) Which of the following is NOT one of the 14 industries cited in which formal franchises are
common?
A) Hospitals
B) Automotive
C) Financial services
D) Full-service restaurants
E) Home improvement
Answer: A
Difficulty: Moderate
LO: 15.1: Explain franchising and how this form of business ownership works.
AACSB: Analytical Thinking
Quest. Category: Critical Thinking
5) According to the textbook, the Comfort Keepers business idea lends itself to franchising
because the ________.
A) company has the ability to grow profitably and has a good geographic location
B) company's business concept is easy to teach and individual outlets are inexpensive to open
and operate
C) company has new technology to introduce to the marketplace
D) company has intellectual property and the ability to sustain growth
E) company has a good trademark and a good business method
Answer: E
Difficulty: Challenging
LO: 15.1: Explain franchising and how this form of business ownership works.
AACSB: Reflective Thinking
Quest. Category: Critical Thinking
6) The two distinctly different types of franchise systems are ________ franchise and ________
franchise.
A) product and trademark; business arrangement
B) product plus; business format
C) business design; product improvement
D) product extension; business design
E) product and trademark; business format
Answer: E
Difficulty: Moderate
LO: 15.1: Explain franchising and how this form of business ownership works.
AACSB: Application of Knowledge
Quest. Category: Application
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