The average adult is exposed to about 3,500 pieces of advertising information every single day, far more information than they can or are willing to process. Consumers who are exposed to more information than they can process are in a state of ________. - CORECT ANSWER sensory overload
__...
STRATEGIC MARKETING: CHAPTER 3 2024-2025 Q&A
The average adult is exposed to about 3,500 pieces of advertising information every single day, far
more information than they can or are willing to process. Consumers who are exposed to more
information than they can process are in a state of ________. - CORECT ANSWER sensory overload
________ refers to the meanings we assign to sensory stimuli. - CORECT ANSWER interpertation
________ perspective is best summarized by the saying "The whole is greater than the sum of its
parts." - CORECT ANSWER gestalt
Because the brain's capacity to process information is limited, consumers are very selective about
what they pay attention to and tend to select stimuli that relate to their current needs. This type of
perceptual filter is called ________. - CORECT ANSWER perceptual vigilance
When a stimulus comes within the range of someone's sensory receptor, a(n) ________ occurs. -
CORECT ANSWER expsosure
The ________ threshold refers to the ability of a sensory system to detect changes between two
stimuli. - CORECT ANSWER differential
The ________ for a brand guides how a company uses elements of the marketing mix to influence the
consumer's interpretation of the brand's meaning in the marketplace relative to its competitors. -
CORECT ANSWER positioning strategy
, STRATEGIC MARKETING: CHAPTER 3 2024-2025 Q&A
As manufacturing costs decrease and the amount of products that people accumulate goes up,
consumers increasingly want to buy things that will provide ________ value. - CORECT ANSWER
hedonic
Research has indicated that the color ________ creates feelings of arousal and stimulates appetite. -
CORECT ANSWER red
According to the ________ factor leading to adaptation, simple stimuli habituate because they do not
require attention to detail. - CORECT ANSWER discrimination
Individuals have different absolute thresholds for visual and aural stimuli. This fact supports the
statement that subliminal advertising would need to be tailored to the individual in order to be
effective. - CORECT ANSWER true
In the Western Culture the color black is often associated with ________. - CORECT ANSWER
mourning
A stage in the perception process is ________. - CORECT ANSWER a. exposure
b. attention
c. interpretation
d. All of these
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