STRATEGIC MARKETING FINAL EXAM REVIEW Q&A VERIFIED
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Course
STRATEGIC MRKETING
Institution
STRATEGIC MRKETING
Having the product available at the right time and location is which part of the marketing mix? - CORRECTANSWER Place
The group of potential buyers is a: - CORRECTANSWER market
The person who uses the product is the: - CORRECTANSWER Consumer.
Informing, persuading a...
STRATEGIC MARKETING FINAL EXAM REVIEW 2024-2025
Q&A VERIFIED
Having the product available at the right time and location is which part of the marketing mix? -
CORRECTANSWER Place
The group of potential buyers is a: - CORRECTANSWER market
The person who uses the product is the: - CORRECTANSWER Consumer.
Informing, persuading and reminding customers about a good or service is which part of the
marketing mix? - CORRECTANSWER Promotion
Products that are not necessities but are simply desired by the consumer are: -
CORRECTANSWER wants.
Intangible items that satisfy customer's needs and wants are: - CORRECTANSWER services.
Foster's Grill is a new restaurant that specializes in made-to-order hamburgers. Before the
restaurant opened, it
researched other nearby restaurants, its competitors, to ensure it was offering something unique.
This is an
example of which marketing philosophy orientation? - CORRECTANSWER market
Polka Dots, a local boutique, wants to offer a new service to its customers. It has equipment to
personalize small
,STRATEGIC MARKETING FINAL EXAM REVIEW 2024-2025
Q&A VERIFIED
gifts and wants to expand to personalize clothing as well. This is an example of which marketing
philosophy
orientation? - CORRECTANSWER production
KitchenAid is presenting a program called "Cook for the Cure" that encourages women to host
breast cancer
awareness parties while sharing new recipes. From these parties, millions of dollars have been
raised for the
Susan G. Komen foundation. This is an example of which marketing philosophy orientation? -
CORRECTANSWER societal marketing
McAllisters Deli determined it would like to increase revenues by 13% over the next 18 months.
This is example
of which element of a strategic marketing plan? - CORRECTANSWER Marketing objectives
XM and Sirius, two satellite radio providers, decided they would like to merge operations. They
notify the proper
agencies of this proposal. This can BEST be classified as which factor that impacts the external
marketing
environment? - CORRECTANSWER Political and legal
Home Depot promotes and financially supports Habitat for Humanity, a non-profit homebuilding
effort that
,STRATEGIC MARKETING FINAL EXAM REVIEW 2024-2025
Q&A VERIFIED
provides homes for those in need. This is an example of which form of social responsibility? -
CORRECTANSWER Philanthropical
Alan changed jobs three times in the last six years. Each time, he relocated to another state. He can
BEST be
classified as which factor that impacts the external marketing environment? - CORRECTANSWER
Demographic
Recently, several companies have been required to recall products due to the risk of lead paint.
This is BEST
classified as which factor that impacts the external marketing environment? - CORRECTANSWER
Political and legal
Anna owns a medical supply company. One of her major clients overpaid its bill, and Anna decided
to notify it and
refund the money. This is an example of which form of social responsibility? - CORRECTANSWER
Ethical
Andrew works for a local, small, start-up business and only earns $12,000 a year. This is BEST
classified as
which factor that impacts the external marketing environment? - CORRECTANSWER Economic
Target collects information at its corporate office about customer returns, names, addresses, and
other contact
, STRATEGIC MARKETING FINAL EXAM REVIEW 2024-2025
Q&A VERIFIED
information. This is an example of which stage in the Customer Relationship Management cycle? -
CORRECTANSWER Storing and integrating customer data using information technology
A magazine publisher collects information about a customer's opinions and religion when the
customer visits the
company website and subscribes to a free email newsletter. This is an example of which stage in
the Customer
Relationship Management cycle? - CORRECTANSWER Capturing customer data based on
interactions
Sprint empowers its customer service representatives to offer discounts to long- established
customers in order
to solve a problem. This is an example of which stage in the Customer Relationship Management
cycle? - CORRECTANSWER Identification of customer relationships
A local hospital contracts with premiere landscaping service to maintain its lawn and gardens.
This is an example
of which category of business customers? - CORRECTANSWER Institutions
Pillsbury's Slice and Bake cookie dough targets working moms between the ages of 28 and 42 who
are busy and
pressed for time. It places ads for the cookie dough in Working Mother magazine. This is an
example of which
factor affecting consumer buying behavior? - CORRECTANSWER Personal
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