reputation - correct answer ✔✔the prominence of a brand in the minds of the public and the perceived
quality of its goods and services
trust - correct answer ✔✔the willingness to be vulnerable to an authority based on positive expectations
about the authority's actions and intentions (person-based or organization-based)
what is essential for trust - correct answer ✔✔perceived risk; without it, the question of trust does not
arise
trust propensity - correct answer ✔✔a general expectation that the words, promises, and statements of
individuals and groups can be relied upon
propensity to trust depends on: - correct answer ✔✔personality traits, culture
trustworthiness - correct answer ✔✔the characteristics of a trustee that inspire trust
ability - correct answer ✔✔the skills and abilities that enable an authority to be successful in a given
area
benevolence - correct answer ✔✔the belief that the authority wants to do good for the truster, apart
from any selfish or profit-centered motives
integrity - correct answer ✔✔the perceptions that the authority adheres to a set of values and principles
that the truster finds acceptable
affect-based trust - correct answer ✔✔based on the feelings we have for people, not rational evaluations
of their trustworthiness
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