Adobe Analytics Certification
What are some characteristics of Adobe Analytics? - correct answer ✔1-
Remotely Hosted
2- Subscription Based
3- Real time website reporting and analysis
4- Captures Visitors actively and directly from the browser
5- Provides organizations with real time intelligence
What is needed in every page to obtain Adobe Analytics data? - correct
answer ✔A small snippet of Adobe authorized JavaScript
What is the process (in order) how Adobe Analytics requests are made? -
correct answer ✔1- Request made to web server
2- Server sends code to the client
3- As the page loads the code executes, it sends a pixel image request
4- The pixel image request goes to the Reports and Analytics server
5- Adobe Centers populate the Reports and Suites
6- Reports can be accessed on the website
What is a page view? - correct answer ✔One page loading on a visitors
browser, one execution of the Reports & Analytics
What is a Visit? - correct answer ✔Sequence of page views in one visit
What is the time limit for a Visit? - correct answer ✔30 minutes, if a user
clicks on an item after the time it begins a new visit
,What is a Unique Visitor? - correct answer ✔different people that visit the
website
What are the 6 types of Visitor reports you can have? - correct answer ✔1-
Hourly visitors
2- Daily visitors
3- Weekly visitors
4- Monthly visitors
5- Quarterly visitors
6- Yearly visitors
What are the 2 parts of the Reports & Analytics code - correct answer ✔1-
Reports & Analytics page code
2- Javascript Include File (AppMeasurements.js)
What is the actual name of the JavaScript include file? - correct answer
✔AppMeasurements.js
On which pages should the Page Reports & Analytics code be placed? -
correct answer ✔On every page you want to track
Where inside a page should the Page Reports & Analytics code be placed? -
correct answer ✔At the top? <<NEED TO CHECK IF IT HAS TO BE IN THE
HEADER OR BODY>>
What is another name for the AppMeasurement.js file? - correct answer
✔Global JS File
, What does the AppMeassurement.js file contain? - correct answer ✔it
contains:
- global variables
- code that ultimately builds and sends the request
How is the analytics code read, what are the steps? - correct answer ✔1-
Page code calls AppMeasurement.js
2- Entire AppMeasurement.js file is read
3- Page code is read (it can override variables in the AppMeasurement.js file)
4- s.t() function executes
5- Plugins execute (can override page code)
6- Image request is made
What is the Strategic Process for Reports & Analytics? - correct answer ✔1-
Identify and Measure = capture KPI and other metrics
2- Report = generate reports on collected data
3- Analyze = evaluate site performance
4- Optimize = test & enhance
5- Innovate = experiment with new ideas
(the process then repeats at step 1)
What does KBR stand for? - correct answer ✔Key Business Requirement
How do you identify KBRs for a customer or site? - correct answer ✔Work
with Report Consumers to define
What are some characteristics of Adobe Analytics? - correct answer ✔1-
Remotely Hosted
2- Subscription Based
3- Real time website reporting and analysis
4- Captures Visitors actively and directly from the browser
5- Provides organizations with real time intelligence
What is needed in every page to obtain Adobe Analytics data? - correct
answer ✔A small snippet of Adobe authorized JavaScript
What is the process (in order) how Adobe Analytics requests are made? -
correct answer ✔1- Request made to web server
2- Server sends code to the client
3- As the page loads the code executes, it sends a pixel image request
4- The pixel image request goes to the Reports and Analytics server
5- Adobe Centers populate the Reports and Suites
6- Reports can be accessed on the website
What is a page view? - correct answer ✔One page loading on a visitors
browser, one execution of the Reports & Analytics
What is a Visit? - correct answer ✔Sequence of page views in one visit
What is the time limit for a Visit? - correct answer ✔30 minutes, if a user
clicks on an item after the time it begins a new visit
,What is a Unique Visitor? - correct answer ✔different people that visit the
website
What are the 6 types of Visitor reports you can have? - correct answer ✔1-
Hourly visitors
2- Daily visitors
3- Weekly visitors
4- Monthly visitors
5- Quarterly visitors
6- Yearly visitors
What are the 2 parts of the Reports & Analytics code - correct answer ✔1-
Reports & Analytics page code
2- Javascript Include File (AppMeasurements.js)
What is the actual name of the JavaScript include file? - correct answer
✔AppMeasurements.js
On which pages should the Page Reports & Analytics code be placed? -
correct answer ✔On every page you want to track
Where inside a page should the Page Reports & Analytics code be placed? -
correct answer ✔At the top? <<NEED TO CHECK IF IT HAS TO BE IN THE
HEADER OR BODY>>
What is another name for the AppMeasurement.js file? - correct answer
✔Global JS File
, What does the AppMeassurement.js file contain? - correct answer ✔it
contains:
- global variables
- code that ultimately builds and sends the request
How is the analytics code read, what are the steps? - correct answer ✔1-
Page code calls AppMeasurement.js
2- Entire AppMeasurement.js file is read
3- Page code is read (it can override variables in the AppMeasurement.js file)
4- s.t() function executes
5- Plugins execute (can override page code)
6- Image request is made
What is the Strategic Process for Reports & Analytics? - correct answer ✔1-
Identify and Measure = capture KPI and other metrics
2- Report = generate reports on collected data
3- Analyze = evaluate site performance
4- Optimize = test & enhance
5- Innovate = experiment with new ideas
(the process then repeats at step 1)
What does KBR stand for? - correct answer ✔Key Business Requirement
How do you identify KBRs for a customer or site? - correct answer ✔Work
with Report Consumers to define
